ABC Stores Selects thincSoft to Put Its Business Intelligence "On The Map"

NEW YORK—(BUSINESS WIRE)—January 14, 2008— thincSoft, the company that "Put Business Intelligence on the Map" today announced at the National Retail Federation's "Big Show" in New York City that ABC Stores has selected its thincVIew product for an enterprise Location Intelligence solution.

"We are very excited to be chosen by ABC Stores. As a very successful retailer, they have done a fantastic job of growing while maintaining customer intimacy and a strong brand image," said thincSoft Chief Operating Officer Jim Kowalski. "As retailers continue to mine more and more data to better understand and serve their customers, they are seeking ways to utilize the more than 80% of corporate data that has a location component. We help them visualize this data in ways never before possible and help them make better decisions, faster."

"ABC Stores has continued to grow and be successful because we focus on our customers' needs," said Glenn Nishida, Chief Technology Officer. "As part of that focus, we seek to work with technology partners that deliver strong retail solutions which can be deployed quickly and easily integrated into our existing IT environment."

The thincVIew product will be integrated with ABC's existing Oracle infrastructure and leverage key Oracle technologies to deliver map-based Business Intelligence to ABC decision makers through their planned corporate portal and dashboard.

Most market studies indicate a growing demand among retailers for more tools that enable location-based analysis in an easy-to-use format. From viewing segments of customer loyalty or demographic data on easy-to-use maps to managing product performance at a shelf level using existing planograms and other planning tools, retailers are seeing the value of harnessing location-based data to make better decisions across a host of business disciplines. This type of analysis enables better store clustering, improved site selection, greater product visibility, even improved vendor performance and communication. Until recently, the only options available to retailers were tied to location content providers and other specialty vendors. thincSoft's thincVIew product is the first to address the market for companies with heterogeneous data environments and those that wish to harness location data from multiple sources simultaneously. This technology ends the dependence on content and data providers for analysis tools and enables retailers to leverage their existing data and infrastructure to make better decisions while maintaining control and security of their data.

About thincSoft

thincSoft is the company that put Business Intelligence and asset tracking on the Map(TM). Their unique product suite combines the best of geospatial visualization with business intelligence and analysis. Simply put, we help our customers visualize their data in ways never before possible, helping them make better decisions. The Web 2.0 platform allows this solution to integrate with any data source and be deployed and interacted with in real time on any thin-client via browser, including hand-held and mobile devices.

Core commercially-available products include:

-- thincVIew -- a Business Intelligence/Location Intelligence application -- combines spatial or geospatial data (maps) with business intelligence (BI) data to enable location and time-specific analysis in a unique visualization solution through any portal.

-- thincTrax -- an asset visualization solution -- interacts with RFID (Radio Frequency Identification), GPS, or other data and provides a visualization and business rules solution for managing critical assets or personnel, location intelligence and situational awareness.


Jim Kowalski, 630-207-4120
Outlook Marketing Services
Christa Carroll, 630-922-6995


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