"Achieving Business Success with GIS" explores the business environment of making GIS technology successful for professional organisations using it. Unlike many other publications in the field, this is not a book about the technology per-se, rather the use of the technology to enhance businesses and provides a business-focused rationale for using spatial technologies to address real business problems.
Written at a practical level, suited to the business audience, the book applies academic rigor to practical and commercial implementation issues and offers viewpoints from all parties involved in GIS implementation. It provides tangible advice ranging from technical and financial to organizational and commercial. It is unique in that it does not stop short of providing, without hype or embellishment, practical advice and real examples regarding the total cost of ownership of a project or finance and return investment of GIS products.
The book begins by describing the use of GIS in a global context within a business environment as the background to outlining the need for organizations to have a strategy for their GIS. The book then goes on to explore the elements of a GIS strategy and explains (in some detail) issues which are relevant for such approaches and how to go about developing it.
In the closing chapters of this book, the process of specifying and tendering for a GIS are discussed to ensure that the focus of the reader remains on the business issues of the organization. This is followed by examples of the best and worst Geographic Information Systems including a discussion on Google Earth and Web 2.0.
Bruce Douglas. Director, Corporate GIS Consultants, Bankstown, NSW (New South Wales), Australia Past-President Geospatial Information and Technology Association (GITA), Australia / New Zealand
2 The Spatial Information Industry.
3 Introducing the Elements of a GIS Strategy.
4 Developing the Business Focus.
5 Developing the Data/Information Focus.
6 Developing the Organisational Focus.
7 Developing the Application and Technology Focus.
8 Developing a GIS Strategy.
9 Cost/Benefit Analysis/Return on Investment.
10 Selecting a GIS.
11 Implementing GIS.
12 The Best and the Worst.
13 Closing Remarks.
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