Tele Atlas Map Data Selected by Valassis to Enhance Location-Based Marketing Services

Valassis also to begin offering custom Carrier Route Boundaries

LEBANON, N.H. and LIVONIA, Mich., March 19 /PRNewswire/ -- Tele Atlas , a leading global provider of digital maps and dynamic content for navigation and location-based solutions, and Valassis (NYSE: VCI), the nation's leading marketing services company, today announced an agreement to provide Tele Atlas digital map data to help power the distribution of Valassis' broad portfolio of direct mail, electronic, door-to-door and newspaper marketing services.

Through the agreement, Valassis will leverage the Tele Atlas(R) MultiNet digital map platform for its RedPlum portfolio of products based on custom carrier route boundary solutions. RedPlum's value-oriented products reach over 100 million households each week.

In addition, Valassis also will begin providing custom Carrier Route Boundaries based on Tele Atlas digital maps. These boundaries are a cartographic representation of United States Postal Service (USPS) carrier routes and deliver the most current information available, including changes, additions and deletions as determined by the USPS. This product is a powerful tool to define areas for direct mail planning and for defining target market areas.

"By combining our breadth of transactional and demographic data with Tele Atlas maps, we can create and send relevant, personalized communications that have proven to be effective and offer exceptional cost efficiency," said Mark Gundersen, Director Data Solutions Group of Valassis. "As we continue our partnership with Tele Atlas, we now are able to offer our customers innovative, reliable products to better ensure their marketing success, whether they are trying to reach households, neighborhoods or complete demographic markets."

Not only does Valassis help marketers with their marketing planning through the carrier route boundary product, but in many cases the company also provides the underlying address data used to mail their products as it offers access to the largest list in the nation, second only in size to the USPS file.

"Location intelligence is being used today to improve efficiency in marketing and with precise map data, companies can better match their goods and services to the appropriate audience," said John Cassidy, vice president, enterprise markets, Tele Atlas. "As the role of location in business decision- making becomes an even more integral component, we are pleased to extend our relationship with Valassis to empower their customers with the accurate location solutions they rely on."

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power some of the world's most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit

About Valassis

Valassis is the nation's leading marketing services company, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform -- in-home, in-store and in-motion. Through its newest offering -- -- consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 29 states and nine countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its Have You Seen Me?(R) missing child program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit or

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas. All other trademarks are property of their respective owners.

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