TROY, N.Y.—(BUSINESS WIRE)—March 25, 2008— Pitney Bowes MapInfo, the leading global provider of location intelligence solutions, today announced that Time Warner Cable, one of the largest cable operators in the United States, relies on location intelligence solutions to quickly identify new customers and increase sales in the Los Angeles area.
Time Warner Cable offers cable television, high-speed Internet,
digital phone and wireless services in 33 states. During the last
several years, there has been an increase in competition in most of
the provider's leading markets. Using Pitney Bowes MapInfo(R) location
intelligence solutions, the Time Warner Cable business development
team clearly identifies new sales opportunities through multi-layer
mapping analysis. This enables sales teams to visually understand the
relationship between data, geography and end-result performance,
providing a new means of analyzing data that was not available by
looking at a spreadsheet.
"MapInfo location intelligence solutions have become an integral
and essential tool for business development," said Ron Di Grandi,
Director of Business Development, Time Warner Cable. "Viewing data in
spreadsheets did not provide the information that we needed to fully
grasp where and sometimes even why there were sales opportunities and
challenges in a particular region. Our sales team is also now able to
determine where they have made an impact and where they need to
concentrate sales efforts."
With MapInfo Professional(R), the Time Warner Cable business
development team can align sales territories based on optimal
opportunity. For example, if one territory needs more attention, the
business development team is able to easily add or shift the sales
person in that area. In addition, when a new product is released, the
appropriate numbers of sales people will be placed in that area to
more effectively market the full line of products.
"Time Warner Cable provides a great example of how Pitney Bowes
MapInfo location intelligence solutions can drive measurable business
benefits across an entire company," said Chris Cherry, Director of
Communications Industry Strategy, Pitney Bowes MapInfo. "Growing
competition is a critical issue in the telecommunications and cable
industries. With Pitney Bowes MapInfo, Time Warner Cable is able to
effectively manage their sales force and measure sales through new
geographical data mapping and analysis solutions."
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the
U.S., with technologically advanced, well-clustered systems located
mainly in five geographic areas -- New York state (including New York
City), the Carolinas, Ohio, southern California (including Los
Angeles) and Texas. As of December 31, 2007, Time Warner Cable served
approximately 14.6 million customers who subscribed to one or more of
its video, high-speed data and voice services, representing
approximately 32.1 million revenue generating units.
About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:
PBI), is the
leading global provider of location intelligence solutions,
integrating software, data and services to provide greater value from
location-based information and drive more insightful decisions for
businesses and government organizations around the world. The
company's solutions are available in multiple languages through a
network of strategic partners and distribution channels in 60
countries. Visit www.mapinfo.com and www.pb.com for more information.
This press release contains forward-looking statements involving
risks and uncertainties. Any statement not a statement of historical
fact is a forward-looking statement, including without limitation
statements concerning demand for and benefits of Pitney Bowes MapInfo
products and integration of its products with existing solutions.
Actual results could differ materially from those stated or implied in
forward-looking statements due to a number of factors, including those
factors contained in the Company's most recent annual report on Form
10-K filed with the Securities and Exchange Commission under the
heading "Risk Factors." Pitney Bowes MapInfo takes no responsibility
to update any forward-looking statements.