Security Service Federal Credit Union Uses ESRI Database Mapping for Improved Marketing Analysis

ESRI's BusinessMAP Financial Allows Credit Union to Conduct Ring Studies and Drive-Time and Competitor Analysis

Redlands, California - March 26, 2008 — Security Service Federal Credit Union has reduced its market research time and increased its ability to view potential market areas by using BusinessMAP Financial (FSE) from ESRI. The solution allows Security Service to find useful demographic information about its target audience for areas surrounding current service centers to help it evaluate potential sites for new service centers.

After trying another Web-based geodemographic solution, Security Service licensed the ESRI software. "The program we were using previously had serious limitations with what we wanted to do such as the inability to import and export data and the length of time it took to run complex queries over the Web," says Javier Cano, business development analyst, Security Service. "BusinessMAP FSE was able to easily resolve the issues we had."

BusinessMAP FSE is an easy-to-use database mapping product that gives access to a number of datasets for financial analysis and planning activities:

  • ESRI's 2005/2010 Demographic Data

  • Community Tapestry Segmentation System

  • Credit Union Data from National Credit Union Administration

  • BranchInfo Data from RPM Consulting

  • MarketBank Data from RPM Consulting

  • Community Development Financial Institution Data

  • Aggregated total employee data from infoUSA

  • Street-level map data for North America from Tele Atlas

    The software also comes with more than 25 report templates including Demographic Summary, Net Worth Profile, Deposit Potential, Loan Potential, Competition, and LifeModes. The reports are formatted to work in Microsoft Word and Excel and include maps and graphs to visually illustrate the report data.

    "The functionality of BusinessMAP FSE  exceeded our expectations," says Cano. "The demographic data is easy to query. The canned reports and the ability to customize these reports makes it easy to specifically grab what particular demographics and data we need."

    Security Service Federal Credit Union has taken advantage of standard market analysis features of BusinessMAP FSE  such as ring studies and drive-time analysis, finding competitor sites, and viewing retail and deposit potential for new market areas.

    About Security Service Federal Credit Union

    Security Service Federal Credit Union is the largest credit union in San Antonio and the 11th largest in the nation. The credit union has over $4.3 billion in assets and more than 630,000 members in Texas, Colorado, and around the world. In addition to its 29 Texas locations, Security Service also operates 13 service centers in Colorado. For more information about Security Service products and services, visit or call 1-888-415-7878.

    About ESRI

    Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit

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    Karen Richardson
    Tel.: 909-793-2853, extension1-3491
    E-mail: Email Contact

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