Millions of RacingOne.com visitors can view 22 stock-car racing tracks, plan on-site activities mapped in rich detail via NAVTEQ's Map Network
Track owners can customize online maps for each race event utilizing NAVTEQ's proprietary content management system, providing race-specific information to fans and visitors up to one week in advance. Conversely, the robust Map Network platform helps showcase on-site and nearby businesses to race attendees, driving awareness and potential commerce.
"NASCAR fans are the most devoted of any sport -- in fact, lots of fans drive more than six hours to attend a NASCAR race," said Brian Weaver from Anthem Motorsports. "The richly detailed maps of each race course help fans find their seats, visit their favorite racers' areas and locate services." Weaver added, "NAVTEQ's Map Network products enabled us to provide the level of detail we wanted to make race day a great experience for racing fans and personnel."
"RacingOne has become one of the premier motor sports news brands by consistently providing detailed and accurate information for racing's most loyal fans," said Tom Pokorny, President of RacingOne Multimedia, Inc. "The tools provided by Anthem and NAVTEQ will help keep RacingOne.com a leading resource for race fans everywhere."
"This is another step in a new frontier for NAVTEQ, as we further expand the scope and depth of the locations we map," offered Shane Green, Vice President of NAVTEQ. "Our Map Network maps and content management platform enable our customers to create and manage customized maps for races or events. In addition, our Map Network maps present powerful marketing opportunities for many businesses and venues, helping them showcase their brands and their unique offerings."
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,300 employees located in 174 offices and in 32 countries. NAVTEQ and Map Network are trademark in the U.S. and other countries. All rights reserved.
Daytona Beach-based RacingOne Multimedia, Inc. provides print and interactive production services for some of the most famous motor sports venues in America including the legendary Daytona International Speedway. RacingOne.com is a comprehensive motor sports news and information website covering all major racing series. In addition, RacingOne.com's robust social networking site offers users a unique opportunity to interact with race fans with similar interests around the globe.
About Anthem Motorsports
Anthem Motorsports, Inc. is the nation's premier motor sports marketing agency serving more than 15 million racing fans in North America. Anthem helps marketers reach consumers with a passion for motor sports entertainment through a unique array of interactive, print, and experiential marketing programs. Anthem Motorsports is a division of Anthem Media Group, a diversified publishing and marketing company based in Overland Park, Kansas.
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