Experience Real-Time Indoor Location Intelligence at This Year's Premier Location Technology Event

GLENCOE, IL -- (MARKET WIRE) -- Apr 08, 2008 -- Few events can bring the latest technologies directly into attendee's and exhibitor's hands, but that's just what Directions Media will do at Location Intelligence 2008. Collaborating with indoor location experts Ubisense and Fish Software, event organizers will literally tag all attendees to illustrate the power and potential of RFID to capture location information via Ultra-Wideband (UWB) technology. Everyone participating in this year's event will, with their permission, be given a tag which will monitor their travels within the conference areas in the Santa Clara Hyatt Regency Hotel during April 28-30.

At the opening plenary session on Monday at 2 pm, the tags will provide insight into how attendees choose to arrange themselves. Then, using information gathered at registration, seating arrangements will be changed to enhance networking opportunities. The interactive networking session will lead into a panel on Social Networking, Local Search & Location-based Advertising hosted by geospatial thinker and entrepreneur Peter Batty.

During the event, attendees will use the tags to:

--  request vendor and other information from a kiosk to be sent directly
    to their e-mail address
--  swap details with other attendees
--  share information with vendors

At the same time, the tags will automatically collect information on each wearer including:

--  exhibits explored
--  sessions or workshops attended
--  return visits to a vendor

Conference Chairman and Directions Media Associate Publisher Joe Francica explains the value of putting this technology in attendee and exhibitor hands. "Indoor location information is maturing beyond just tracking a palette through a doorway. Our event is a perfect microcosm in which participants can see the technology in action, talk to those behind it, and think through its applicability to their work. And, beyond the formal networking it will enable, we also plan to have some fun."

In addition to a session using the technology to enable networking, Location Intelligence 2008 features hands-on workshops, featured presentations, lively lightning panels and papers sessions covering topics directly related to making and saving money using geospatial and related enabling technologies. The complete agenda is available at http://www.locationintelligence.net/agenda.

Directions Media is grateful to Diamond Sponsor Microsoft Virtual Earth for making this year's event possible.

About Ubisense

Ubisense is the market-leading vendor of precise RTLS (Real-time Location Systems) based on ultra-wideband (UWB) technology. The company delivers complete solutions based on a highly scalable and reliable real-time location platform that is being deployed in mission critical applications around the world. See more information at www.ubisense.net.

About Fish Software

Fish Software provides measurement solutions that empower marketers and focus sales resources. Fish develops data capture, data management and attendee tracking solutions for private events, trade shows and event marketers. The company's mission is to provide decision makers with solutions that collect and deliver actionable data that increase return on marketing investments and target sales efforts to increase profit. Fish is located in Carrollton, TX. See information at www.fishsoftware.com.

About Directions Media

Headquartered in Glencoe, Illinois, with offices in Huntsville, Alabama, Directions Media is the global leader in collectively covering all aspects of location technology: geographic information systems (GIS), location intelligence, mapping portals and location-based services (LBS). Directions Media consists of five media properties: Directions Magazine, LBS360.NET Magazine, the Location Intelligence Annual Conference, the Rocket City Geospatial Conference and All Points Blog. See more information at www.DirectionsMedia.net.

Joe Francica
Phone: 256-650-0205
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