Attendees Gain Insight into the Breadth and Depth of GIS for Small Businesses and Academics
Redlands, California — April 9, 2008 - ESRI and the University of Redlands, a leader in geographic information system (GIS) education, are offering a new, two-day education program at this year's ESRI Business GIS Summit being held April 27–30, 2008, in Chicago, Illinois. The education program, partially funded by a University of Redlands grant from the U.S. Small Business Administration (SBA), will include two specific tracks—the first focuses on small businesses, and the second is a more traditional education track designed for an academic audience.
The Small Business Track, a half-day forum on Tuesday, April 29, is catered to small businesses looking to better understand the benefits and value of GIS software and data for improved marketing, customer and market analysis, trade area analysis, and operations. Sessions will include case studies, best practices, and successful approaches to integrating GIS into existing business processes for more effective and efficient planning and decision making.
During the all-day
Academic Track on Wednesday, April 30, paper presentations, panel discussions, and featured speakers will cover the breadth of GIS in the business curriculum including new ideas for GIS applications in finance, insurance, real estate, and retail. All research papers will be published as proceedings. There will also be discussion about the University of Redlands GIS education initiative, which, in collaboration with ESRI, is leading the way for other universities and academic professionals looking to develop or expand GIS education in traditional curricula. A special session will explore the potential creation of a national business certificate in GIS program.
Seventeen universities and six business or government organizations will be represented among the speakers during the education program. Keynote speakers include Brady Foust, a professor in the department of geography at the University of Wisconsin-Eau Claire who has nearly 40 years of theoretical and applied research in the areas of retail site location, insurance and tax geospatial solutions, and the design and implementation of large spatial databases; Grant Thrall, a professor in the department of geography at the University of Florida who serves on the board of the American Real Estate Society and is coeditor of the Journal of Real Estate Literature; and Susan Wachter, the Richard B. Worley professor of financial management and professor of real estate at the University of Pennsylvania's Wharton School.
The full agenda is available online at
www.esri.com/bizsummitacademic. Representatives of academic institutions and small businesses† can register for both the summit and the education program at the reduced rate of $175. The regular registration rate to attend both events is $355. For more information, please contact
Shelli Stockton at 909-793-2853, extension 2210.
†The Small Business Administration
definition of a small business is one with $6.5 million or less in revenue (for most retail and service industries). If you have questions on whether you qualify as a small business as defined by the SBA, please e-mail
About University of Redlands
The University of Redlands is a private, independent liberal arts university committed to providing a personalized education that encourages students to make enlightened choices. The university's beautiful residential campus, located in the City of Redlands in Southern California, hosts the College of Arts and Sciences, School of Business, and School of Education. In addition to the Redlands campus, the
School of Business locates its programs in staffed regional campuses throughout Southern California.
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit
Tel.: 909-793-2853, extension 1-2337