Cabela's Selects geoVue as Strategic Partner to Assist in Optimizing Locations for North American Retail Locations

WOBURN, Mass.—(BUSINESS WIRE)—May 19, 2008— geoVue, a leading provider of dynamic location optimization software, and Cabelas Incorporated (NYSE: CAB), the world's Foremost Outfitter® of hunting, fishing and outdoor gear, today announced that Cabelas has licensed and will employ geoVues software solutions to determine optimal locations for its signature retail locations throughout the United States.

As a leading specialty retail of outdoor gear, Cabelas serves its customers through both direct (catalog and Internet) and brick-and-mortar retail channels, ringing up nearly $3 billion in revenues annually. The companys retail expansion plans call for four new destination retail stores in the next two years, with more sites identified for future expansion, By licensing geoVues solutions, Cabelas seeks to reduce risk, while maximizing the potential of its expansion investment.

As part of our ongoing customer commitment to provide our customers with a memorable shopping experience, we are enhancing our existing location analysis infrastructure with geoVues industry leading market optimization software iPLAN Lynx, said Tim Holland, director of new store development. geoVue provides us with the sophisticated market planning capabilities we need to identify the locations with the highest potential for Cabelas signature retail stores, and allow us to focus long-term planning and development efforts on those locations.

We conducted a detailed assessment of all of the major providers in the retail location intelligence space and selected geoVue as our partner, said Corey Bergstrom, director of customer analytics. geoVue is the clear industry leader, combining a superior methodology incorporating a location allocation model and high-performance drive-time engine. It offers a collaborative business analysis process, high-quality consumer and demand data and a software platform that is both powerful and easy to use.

geoVues dynamic location optimization software provides modeling and optimization solutions based on predictive, multi-factor trade areas. geoVues unique approach to data and model maintenance will provide Cabelas with a localized, real-time geospatial decision-making framework for its site selection strategy.

We are proud to have been selected as Cabelas partner on this important initiative, said Jim Stone, geoVues founder and chief development officer. We look forward to working with its talented marketing analytics team to develop a retail market simulation environment that supports its strategic planning processes. Cabelas is a legendary retail concept that is a destination for sportsmen and outdoor enthusiasts; our work will reflect the unique aspects of its concept as it continues expansion plans.

geoVue goes beyond simple site selection. It optimizes location networks. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize marketing and merchandising.


Cabelas Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the worlds largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Companys founding in 1961, Cabelas® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the Worlds Foremost Outfitter®. Through Cabelas growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabelas also issues the Cabelas CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabelas stock trades on the New York Stock Exchange under the symbol CAB.

About geoVue (

geoVue is the leading provider of dynamic location optimization software for retailers, restaurants and other real-estate based consumer channels seeking a higher return on capital investment. geoVues state-of-the-art modeling and optimization solutions help its clients holistically plan store networks and prioritize capital investments based on predictive, multi-factor trade areas. Clients prioritize markets to enter, expand or exit; optimize store networks; and localize marketing and merchandising. geoVues unique approach to data and model maintenance provides each client with a localized, real-time geospatial decision-making framework configured for its particular customer-centric strategy. geoVue clients dont leave square footage on the table.

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