Experian Helps Businesses Answer Critical Location Questions

Experian's Micromarketer Generation3(SM) incorporates Geographic Information Systems mapping and visualization for improved site analysis and location intelligence so businesses know where their customers are today and where they're going to be tomorrow

    SCHAUMBURG, Ill., May 19 /PRNewswire/ --

    News facts

    -- Experian(R), a global leader in providing information, analytical and
       marketing services, is now extending its breadth of expertise and vast
       data assets to help companies make more intelligent, informed and
       actionable site location decisions.
    -- In today's challenging market, relying on intuition is not enough to
       remain competitive and profitable. Utilizing data-rich tools for deeper
       insight into your market; assessing your current site locations,
       consumer demand conditions and competitive influences to enable
       strategic growth; and merchandising appropriately are critical to
       long-term success.
    -- Experian's Micromarketer Generation3(SM) allows users, including
       marketers, real-estate developers and store operations personnel, to
       determine favorable site location strategy and planning, evaluate sales
       versus market potential and quantify market share to target areas of
       growth and opportunity. This newly enhanced desktop tool delivers more
       robust insight to market conditions than most geospatial systems
       available today.
    -- Micromarketer Generation3 uses Experian's INSOURCE(SM) household
       demographic data -- containing 113 million household records summarized
       to the ZIP + 4(R) and Block Group levels -- providing the precision of
       household-level data with the ease of working in a manageable Block
       Group-level format. Quarterly updates, based on actual deliverable
       addresses, not postal counts, allow marketing and real-estate decisions
       to be made more effectively when blended with market intelligence
    -- Using Experian's Simmons National Consumer data, customer profiles can
       help determine market potential as well as the ability to drill down to
       specific question details targeting consumer consumption levels.

"From an analytical perspective, it's very exciting to be able to use the rich INSOURCE household data to reach beyond traditional census-based data in geographic applications," said Juli J. Zoota, Ph.D., director of research and analytics for Experian Marketing Services Market Planning group. "We can now more accurately determine where actual consumer groups reside and understand their composition and preferences to effectively address business location challenges."

"Determining who your existing clients are, where to find them, what they are like and the best ways to reach them in existing and new markets are the core elements of the Experian Micromarketer Generation3 tool," said Denise Hopkins, vice president of marketing and product development for Experian Marketing Information Services. "These factors impact the top three core business issues many companies face today -- improved efficiency, increased revenue and shareholder value."

About Experian

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. For more information, visit http://www.experiangroup.com.

For more information about Micromarketer Generation3, visit http://www.experianstrategies.com.

Experian is a nonexclusive full-service provider licensee of the United States Postal Service(R). The following trademark is owned by the United States Postal Service(R): ZIP + 4. The price for Experian's services is not established, controlled or approved by the United States Postal Service.

     Press contact information
     Jennifer Marshall
     1 224 698 8798

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Denise Hopkins

Web site: http://www.experian.com/

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