INRIX Announces Comprehensive Connected Services Platform Integrating Traffic, Map, Routing and Other Content Into a Complete Solution for Navigation Applications

First to market with third generation routing platform, 800,000 miles of traffic data and customized solutions for connected navigation devices

KIRKLAND, Wash., May 20 /PRNewswire/ -- INRIX(R), the leading provider of traffic information, today announced a comprehensive suite of INRIX Connected Services solutions for navigation devices, telematics services and other in- car applications. The INRIX Connected Services platform encompasses the world's first 'third generation' routing engine, dynamic traffic data covering 800,000 miles of roadways, additional location-relevant content, and a developer zone designed to greatly simplify creation of location-based service applications.

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World's First 'Third Generation' Routing Service

INRIX is introducing the world's first 'third generation' routing service which goes beyond current state-of-the-market "traffic avoidance" routing algorithms to incorporate real-time, predictive and historical traffic information providing consumers with accurate fastest-route calculations. INRIX technology has developed a platform that enables the ability to anticipate traffic and road conditions along potential routes, over the course of time. INRIX routing algorithms can intelligently evaluate multiple routes and apply the most relevant fusion of traffic information available across each segment of roadway along the entire route. This groundbreaking service looks into the future to determine how traffic is expected to change along the course of travel -- a breakthrough in providing better routes and more accurate travel times to consumers.

Total Fusion

INRIX also announced the availability of INRIX Total Fusion, the first traffic data service that intelligently combines real-time, predictive and historical traffic information for over 800,000 miles of roadways across the U.S. INRIX Total Fusion is the ideal solution for a rich connected navigation experience, providing speed information for busy city streets and congested arterials in addition to major freeways and the entire U.S. interstate highway system.

Connected Services Content and Developer Zone

The INRIX Connected Services platform seamlessly integrates Total Fusion traffic data and time-intelligent, traffic-influenced routing with other dynamic content aggregated by INRIX including map data, fuel prices, weather, movie times, local search and more. INRIX has partnered with best-of-breed companies -- including Tele Atlas, deCarta, Clear Channel, OPIS and others -- to aggregate the highest quality location-relevant content and geospatial services available.

Customers of INRIX will gain direct access to the INRIX Connected Services platform and content via the INRIX Developer Zone (devzone.inrix.com). In addition to sample applications and code libraries, the developer zone provides API access to the INRIX Connected Services platform, routing engine and content, greatly simplifying the creation of location-based service applications. Example applications customers can integrate include traffic flow and incident information with other content to create targeted applications including integrating traffic-influenced routing based upon real- time, historical and predictive traffic; enabling traffic-based alerts customized to individual users; highlighting road speeds or fuel prices along a potential route or in a region; and displaying traffic on a map.

"Today's announcement marks an important evolution for INRIX from being solely a traffic data information provider to a company focused on delivering customized solutions -- with traffic at its core -- for connected devices," commented Bryan Mistele, INRIX president and CEO. "We are enabling our customers to swiftly achieve their go-to-market strategies by providing a one stop shop for location-relevant content along with a suite of developer tools for easy access to our content and services. As costs come down across all segments, device makers need to differentiate -- this is their catalyst to stay competitive."

INRIX Connected Services platform offers an unparalleled suite of content services providing navigation OEMs and location-based service application developers with private label, go-to-market solutions for in-vehicle, personal navigation device (PND), wireless phone and other connected devices. The company has several customers for its connected services platform which will be formally announced in the coming months.

Rising consumer awareness, declining unit prices and rapid technological advances are driving exponential growth of navigation devices and applications. According to a recent study published by ABI Research, real- time, two-way connected versions of navigation devices (PNDs, automotive OEM, and aftermarket) will show strong growth, reaching nearly 100 million units shipped by the end of 2012. Handset-based navigation will also experience explosive growth over the next 5 years -- from under 500,000 users worldwide at the end of 2007 to more than 70 million at the end of 2012.(1)

INRIX Connected Services will be available to INRIX customers in June, 2008.

About INRIX

INRIX(R) is the leading provider of accurate real-time, historical and predictive traffic information in North America and Europe, with over 55 customers and industry partners including TomTom, MapQuest, Microsoft, Clear Channel Radio's Total Traffic Network, TeleNav, I-95 Corridor Coalition, Tele Atlas, deCarta, ITIS Holdings, Mio, Navigon, TCS, Telmap, ANWB, ARC Transistance, and TNO. INRIX delivers the highest quality data and broadest coverage available for personal navigation, mapping, telematics and other location-based service applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, including traditional road sensors and the company's unique network of over 750,000 GPS-enabled vehicles and cellular probes. INRIX delivers traffic information today for over 100 markets in North America and via ARC Transistance for 16 European countries. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit http://www.inrix.com.

INRIX is a registered trademark of INRIX, Inc. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


    (1) ABI Connected Navigation Research Brief -
- Q42007

Web site: http://www.inrix.com//




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