Tele Atlas Navigates Improved Content Landscape with Oracle(R) Universal Content Management
International Company Conserves Resources, Improves Efficiency with Content-Enabled Enterprise
REDWOOD SHORES, Calif., June 4 /PRNewswire-FirstCall/ --
* Oracle today announced that Tele Atlas, a leading global provider of
digital maps and dynamic content for navigation and location-based
solutions, is using Oracle(R) Universal Content Management, a
component of the Oracle Content Management Suite, to help improve
document management and facilitate the development and deployment of
dynamic, up-to-date and region-specific content for its
multi-lingual Web sites and global intranet. Oracle Content
Management Suite is a component of Oracle Fusion Middleware.
* By deploying Oracle Universal Content Management -- an integrated,
easy-to-use platform for document management, Web content
management, and records management -- the company better manages
document version control and helps ensure the most up-to-date
information flows smoothly across its international enterprise to
employees, customers and partners.
o For example, employees can now verify they are accessing
the most current versions of business-critical documents,
such as product brochures or FAQs.
* With Oracle Universal Content Management in place, Tele Atlas now
leverages a single, secure repository with the latest versions of
its critical business documents available to its employees globally;
its Web site is available in 14 languages, and each site includes
region-specific content that is continuously updated;
line-of-business managers now have the tools to update the Tele
Atlas Web site quickly and easily; and the company is utilizing
Oracle's standards-based content management software to extend the
capabilities of its content infrastructure with Web 2.0-style
* By deploying Oracle Universal Content Management, changing a product
data sheet, job description or other commonly updated information on
the Web has been significantly simplified. Oracle's software allows
the company's business users to make changes to the site, review
them online, submit the changes through an automated approval
process and post them on the live site without the help of the
technical team. This helps streamline processes, enables the
delivery of more frequent site updates, and allows IT resources to
be focused on more strategic projects.
* Tele Atlas is also using its single Oracle-based content repository
to repurpose content and improve information management and sharing
across business units.
o For example, a brochure regarding the employee benefits
package at Tele Atlas is located on the company's employee
intranet, but it also can be utilized by human resources
on the external Web site to give prospective employees a
better sense of what it is like to work for the company.
Additionally, current product information sheets can be
accessed by salespeople to close a deal or by the
marketing team for collateral.
Standards Chart Course for Enterprise 2.0
* In addition to using Oracle Universal Content Management for its
core business content management, Tele Atlas is enhancing the value
of the system by building Web 2.0 capabilities on top of the
standards-based Oracle-based platform.
o For example, the company's internal message board, which
previously existed as a separate application, is now
integrated with Oracle Universal Content Management to
enable Tele Atlas to store each message as an individual
XML file. Doing so will help Tele Atlas to more easily
deliver RSS feeds from the message board, and provide
employees with direct, ongoing notification of new
information posted to the message boards regarding topics
of their choice.
o The company also developed Web 2.0-style applications for
facilities management and conference room reservations by
using content stored in the system in its native format
that is automatically converted to AJAX-compatible formats
by Oracle Universal Content Management.
* "Before we implemented Oracle Universal Content Management, we were
using our highly skilled developers and technical staff to manage
our content, and business users were spending time coordinating with
IT, which diverted time from their core job functions. Now, we have
a more efficient model in place that is better designed to scale
with the growth of the company," said Paul Dixon, senior domain
manager, Tele Atlas.
* "Because Oracle Universal Content Management is built on industry
standards, we can easily parse through the files and do whatever we
want with the content, helping us take the next step toward more
effectively content-enabling the company. It helps allow
contributors to manage information in a spreadsheet or any
application they traditionally use, and we can automatically convert
content to the format we need to extend the value of the
information," said Paul Dixon, senior domain manager, Tele Atlas.
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