Tele Atlas Navigates Improved Content Landscape with Oracle(R) Universal Content Management

International Company Conserves Resources, Improves Efficiency with Content-Enabled Enterprise

    REDWOOD SHORES, Calif., June 4 /PRNewswire-FirstCall/ --

    *    Oracle today announced that Tele Atlas, a leading global provider of
         digital maps and dynamic content for navigation and location-based
         solutions, is using Oracle(R) Universal Content Management, a
         component of the Oracle Content Management Suite, to help improve
         document management and facilitate the development and deployment of
         dynamic, up-to-date and region-specific content for its
         multi-lingual Web sites and global intranet.  Oracle Content
         Management Suite is a component of Oracle Fusion Middleware.
    *    By deploying Oracle Universal Content Management -- an integrated,
         easy-to-use platform for document management, Web content
         management, and records management -- the company better manages
         document version control and helps ensure the most up-to-date
         information flows smoothly across its international enterprise to
         employees, customers and partners.
              o    For example, employees can now verify they are accessing
                   the most current versions of business-critical documents,
                   such as product brochures or FAQs.
    *    With Oracle Universal Content Management in place, Tele Atlas now
         leverages a single, secure repository with the latest versions of
         its critical business documents available to its employees globally;
         its Web site is available in 14 languages, and each site includes
         region-specific content that is continuously updated;
         line-of-business managers now have the tools to update the Tele
         Atlas Web site quickly and easily; and the company is utilizing
         Oracle's standards-based content management software to extend the
         capabilities of its content infrastructure with Web 2.0-style
    *    By deploying Oracle Universal Content Management, changing a product
         data sheet, job description or other commonly updated information on
         the Web has been significantly simplified.  Oracle's software allows
         the company's business users to make changes to the site, review
         them online, submit the changes through an automated approval
         process and post them on the live site without the help of the
         technical team.  This helps streamline processes, enables the
         delivery of more frequent site updates, and allows IT resources to
         be focused on more strategic projects.
    *    Tele Atlas is also using its single Oracle-based content repository
         to repurpose content and improve information management and sharing
         across business units.
              o    For example, a brochure regarding the employee benefits
                   package at Tele Atlas is located on the company's employee
                   intranet, but it also can be utilized by human resources
                   on the external Web site to give prospective employees a
                   better sense of what it is like to work for the company.
                   Additionally, current product information sheets can be
                   accessed by salespeople to close a deal or by the
                   marketing team for collateral.

    Standards Chart Course for Enterprise 2.0
    *    In addition to using Oracle Universal Content Management for its
         core business content management, Tele Atlas is enhancing the value
         of the system by building Web 2.0 capabilities on top of the
         standards-based Oracle-based platform.
              o    For example, the company's internal message board, which
                   previously existed as a separate application, is now
                   integrated with Oracle Universal Content Management to
                   enable Tele Atlas to store each message as an individual
                   XML file.  Doing so will help Tele Atlas to more easily
                   deliver RSS feeds from the message board, and provide
                   employees with direct, ongoing notification of new
                   information posted to the message boards regarding topics
                   of their choice.
              o    The company also developed Web 2.0-style applications for
                   facilities management and conference room reservations by
                   using content stored in the system in its native format
                   that is automatically converted to AJAX-compatible formats
                   by Oracle Universal Content Management.

    Supporting Quotes
    *    "Before we implemented Oracle Universal Content Management, we were
         using our highly skilled developers and technical staff to manage
         our content, and business users were spending time coordinating with
         IT, which diverted time from their core job functions.  Now, we have
         a more efficient model in place that is better designed to scale
         with the growth of the company," said Paul Dixon, senior domain
         manager, Tele Atlas.
    *    "Because Oracle Universal Content Management is built on industry
               standards,  we  can  easily  parse  through  the  files  and  do  whatever  we
                  want  with  the  content,  helping  us  take  the  next  step  toward  more
                  effectively  content-enabling  the  company.    It  helps  allow
                  contributors  to  manage  information  in  a  spreadsheet  or  any
                  application  they  traditionally  use,  and  we  can  automatically  convert
                  content  to  the  format  we  need  to  extend  the  value  of  the
                  information,"  said  Paul  Dixon,  senior  domain  manager,  Tele  Atlas.

        Supporting  Resources

        Multisite  Web  Content  Management

        Analyst  Reports
        Independent  Analyst  Reports  on  Oracle  Enterprise  Content  Management

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