Ricoh Adds 3-Axis Compass to its GPS-Ready Digital Camera

SAN BERNARDINO, Calif., June 23 /PRNewswire/ -- Ricoh America's Corporation today announced the availability the SE-3 GPS /Compass module for the Ricoh 500SE GPS Camera. Once fitted to the 500SE, the SE-3 module provides both position and direction (azimuth) information on the camera's LCD screen and embeds this data into images as they are captured for use by mapping applications such as GoogleEarth or ESRI's ArcGIS to create points where the images were captured and 'cones-of-view' that indicate the direction the camera was facing.

"As the pioneer in the field of geo-imaging, Ricoh understands that image direction is a key part of many GIS workflows," said Jeff Lengyel, National Manager for Ricoh America's Digital Camera Division. "Prior to the availability of the SE-3 module, images from the 500SE were simply points on a map with no indication of the direction the camera was facing. Now we can provide an accurate visual reference of an image's azimuth as well as the field-of-view the camera could see from that position."

The SE3 module utilizes a state-of-the-art 3-axis compass developed by Honeywell and a precision SiRF III GPS chipset from GlobalSat.

In addition to capturing both the location and direction of an image, a 500SE fitted with the SE-3 can receive distance information from Bluetooth-enabled laser rangefinders. When these images are processed in mapping applications with Geospatial Expert's PhotoLink, the cone-of-view extends to the target object.

"This enhanced capability of displaying range and/or direction provides GIS users a powerful new tool-set and a capability never before possible," said Rick Bobbit, President of GeoSpatial Experts.

A multitude of industries, ranging from the military to disaster response to forestry and oil and gas currently utilize the 500SE for both aerial and ground-based photography.

The 500SE is available from Authorized Ricoh Geo-Imaging resellers. To find a reseller, or to learn more about the 500SE, go to:

About Ricoh Americas Corporation:

Ricoh Americas Corporation is a leading provider of document solutions. Ricoh's fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at


             Jeff Lengyel 909.890.9040

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