WaveMarket Teams Up with NAVTEQ to Feature Veriplace Location Platform on NAVTEQ Network for Developers Portal

SAN FRANCISCO—(BUSINESS WIRE)—September 10, 2008— WaveMarket ( www.wavemarket.com), a leader in location- based services and NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced NAVTEQ will feature WaveMarkets Veriplace location access platform on its NAVTEQ Network for Developers (NN4D) website, effective immediately at www.NN4D.com located on the Partner Zones page.

Veriplace based on the same commercially-proven location security and privacy solutions used in WaveMarkets industry leading Family Locator products already available on tens of millions of mobile phones provides WAP, Web, SMS, Widget and Mobile application developers access to a users locationas long as the user grants access. The platform empowers the user with tools to protect his location data regardless of the technology used to locate him, while unlocking the LBS opportunities for carriers and developers. Mobile users are able to grant or revoke location permission at any time via the Veriplace website or mobile website. The offering grants NN4D members preferred access to WaveMarkets Veriplace API documentation, case studies, support, webinars, and community events.

Were pleased to feature Veriplace with NAVTEQs NN4D community of developers, said Dr. Scott Hotes, WaveMarkets CTO. Our industry-leading location platform offers NN4D developers access to a mobile users location via a powerful web services API. This community will be among the first to develop and launch LBS-aware applications on our carrier partners.

Veriplace offers our developer community location access for their web, WAP, SMS, Widget or Mobile applications across a variety of carriers, said Marc Naddell, Vice President, Partner and Developer Programs, NAVTEQ. We continue to create strong relationships with industry leaders to provide the best possible tools and are thrilled to have the Veriplace location privacy platform available to our developers. Were very excited to see what the NAVTEQ developer community will create with NAVTEQ data and mobile location access using Veriplace.

Developers attending CTIA can learn more about how to access a users location via Veriplace at WaveMarkets booth #125 in the Developer Pavilion at CTIA.

About WaveMarket

WaveMarket Inc., headquartered in Emeryville, Calif., is a world leader in mobile location-based search and services, offering a software product suite that includes both white-label solutions and mobile platform components. White-label solutions include WaveMarkets industry-leading family finder, search, and asset tracker services, with more than a half-dozen commercial deployments in the United States, Canada, and Latin America. WaveMarkets mobile platform components include turn-by-turn navigation, mobile social networking and dynamic tiled mapping, all designed to be commercially deployed with partner brands such as the WaveMarket-designed and engineered Ask Mobile GPS. Marketing to brands and mobile carriers in the United States, Europe and Asia, WaveMarket's customers include top tier North American carriers Sprint Nextel, Alltel, Bell Mobility, Aliant, and MTS Allstream, Vivo in Brazil, and SK Telecom, South Korea's leading wireless carrier. Founded in 2000, the company is financed by a group that includes Draper Fisher Jurvetson, QUALCOMM Ventures, BlueRun Ventures (formerly Nokia Venture Partners), Intel Capital, and Mitsui Ventures. For more information, visit www.wavemarket.com.

About NAVTEQ Network for Developers

NAVTEQ Network for Developers (NN4D) is a dynamic online web portal that provides developers and business partners with the technical and business support needed to build, showcase and launch the most innovative location-enabled solutions. Connect with the people, tools and resources you need to grow your business by visiting www.NN4D.com.


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,800 employees located in 194 offices and in 42 countries.

NAVTEQ and NAVTEQ Network for Developers are trademarks in the U.S. and other countries. All rights reserved.


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