Tele Atlas Announces Finalists of 2008 LBS Innovator Series "Maps in Apps" Contest: Open Green Map, Pongr and Travel Channel GO

SAN FRANCISCO—(BUSINESS WIRE)—September 10, 2008— Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced Open Green MapTM, PongrTM and the Travel Channel GOTM as the finalists in the Tele Atlas LBS Innovators Series Maps In Apps 2008 competition. Additionally, demonstrating the series increasing value and ability to fuel application development, Tele Atlas announced industry partners Autodesk, Inc., (NASDAQ: ADSK), and SiRF Technology Holdings, Inc. (NASDAQ: SIRF) have joined the Tele Atlas LBS Innovators Series as sponsors.

It is inspiring to see the inventive concepts submitted by fresh thinkers from both start-ups and well-established companies who are leveraging location to create a new level of relevancy for end users, said Darren Koenig, director of wireless, Internet and telecom markets, Tele Atlas. This year, we are thrilled to welcome our industry partners Autodesk and SiRF as sponsors of the Series, and we look forward to their collaborations with us to further support innovation in the LBS arena.

The Maps in Apps contest was created to help spur the growth of consumer and business applications that utilize mapping or location to enhance functionality. Past finalists in Tele Atlas LBS Innovators Series programs have leveraged their success to launch commercial location-based solutions. This year, the Maps In Apps contest was judged by experts from industry-leading companies, including Autodesk, deCarta, Human Factors International, Motorola, Networks In Motion (NIM), Research In Motion and SiRF. To download podcasts of some of the judges discussing impressions of the applications and commentary on the LBS industry, please visit:

The 2008 Maps in Apps finalists are:

  • Open Green Map: A social mapping web site designed to guide users to local nature, culture and green living innovations. The application will help connect the growing 'go local,' green development and ecotourism movements with social networking and interactive mapping, empowering widespread participation in critical local environment, climate and equity issues worldwide.
  • Pongr: A mobile technology that allows consumers to price comparison shop, from their cell phone, for just about anything they want to buy. By simply taking a picture or texting item information, users automatically get the best price and location information for the nearby stores sent back to their phone.
  • Travel Channel GO: A free mobile travel application providing access to Travel Channel-exclusive destination content through any web-enabled mobile device. Through text, photos, and audio, Travel Channel GO (available at offers consumers over 10 million points of interest and more than 2,000 Travel Channel-exclusive content references including destination guides, maps, directions, proximity alerts, click-to-call, and narratives from Travel Channel personalities like Samantha Brown.

CTIA IT & Entertainment attendees are invited to view demonstrations in the Tele Atlas booth, #717, from September 10-12 and then to vote via SMS or paper ballot for their favorite application. SMS codes for voting will be provided in the booth. The winner will be selected in a live voting event at the conference. One grand prize winner will be awarded $25,000 in cash and $50,000 in Tele Atlas map data; two runners up each will receive $10,000 in cash and $20,000 in Tele Atlas map data. Additionally, Tele Atlas named Dial Directions as runner-up and 3-GIS as the best enterprise application; Dial Directions will also exhibit in the Tele Atlas booth at the event.

The annual Maps In Apps competition is part of the ongoing Tele Atlas LBS Innovators Series, which serves in conjunction with Tele Atlas DeveloperLinkSM to help foster innovation and enable application developers to increase their visibility, credibility and success with key participants in the industry including investors, carriers and technology providers.

About Tele Atlas LBS Innovators Series

The Tele Atlas LBS Innovators Series features the Maps In Apps contest, LBS-Out the Box contest in EMEA, the Attendee Choice Awards at CES and the Tele Atlas LBS Innovators Series held at the Wireless Innovations Conference and VentureWire Mobile Technology Summit produced by Dow Jones. More information on the programs, including details for submitting applications, is available at:

About Tele Atlas DeveloperLink

Designed to provide Internet, mobile and other next-generation application developers access to technology, business tools and services that can help reduce their time to market and increase their potential for success, Tele Atlas DeveloperLink features an expanding library of sample map data and applications, technical tools and business information. Launched in the spring of 2006, the Tele Atlas DeveloperLink community has grown rapidly and now includes thousands of active participants, making it one of the worlds largest communities of geographic application developers. Learn more at .

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