NAVTEQ(R) Map of Brazil Selected by Elef for New Touche Smartphone With GPS

Precise positioning, diverse POIs and broad city coverage are key factors in selection

CHICAGO, Oct. 22 /PRNewswire/ -- NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions, has been chosen by Elef, a Brazil-based mobile phone provider, to supply map data for the new Touche smartphone launching this October. NAVTEQ map data of Brazil powers the Route 66 navigation application, Navigate 8, featured on the Touche.

Benefits of the Elef Touche are a large touch screen, Windows Mobile 6.1, WiFi internet access and a 2 megapixel camera. The Touche utilizes the high- sensitivity SiRFstarIII microcontroller chip along with the Route 66 Navigate 8 application, which is powered by the NAVTEQ map of Brazil. The NAVTEQ map covers 820 cities across Brazil and contains a superb listing of Points of Interest (POIs) like pharmacies, banks and restaurants. Besides the more than 15,000 POIs available with the NAVTEQ map of Brazil, Touche users will have access to an additional 555,000 POIs as part of the NAVTEQ extended listings product for Brazil. NAVTEQ maps of Europe, the United States, Canada and Asia can also be used within the navigation application.

"We believe that the positioning speed of the Elef Touche combined with the accuracy of NAVTEQ map data will provide Brazilian consumers with a cutting-edge navigation experience," stated Helder Azevedo, general director- South America, NAVTEQ. "The NAVTEQ map provides a broad range of Points of Interest and extensive city coverage that allow consumers to easily and efficiently search for destinations and plan routes, making for a truly interactive navigation device."

The NAVTEQ map of Brazil covers approximately 835,000 km of roads. Complete, comprehensive coverage is available in the following metropolitan areas, Belo Horizonte, Brasilia, Campinas, Contagem, Curitiba, Porto Alegre, Rio de Janeiro, Salvador, Sao Jose dos Campos and Sao Paulo in addition to coverage in 810 cities throughout Brazil. The Brazil map also contains a full set of features including over 15,000 POIs such as restaurants, hotels, gas stations and banks enabling users to select their destination either by address or the POI listing.

About Elef

ELEF is focused on the development of next generation Smartphones and Pocket PCs that use the Windows Mobile platform. Through the integration of state-of-the art components and engineering, ELEF provides products that satisfy and exceed the most demanding requirements of performance and design.

About the NAVTEQ Map of Brazil

The NAVTEQ map of Brazil enables automotive-grade, turn-by-turn guidance for navigation systems, location-based solutions, and enterprise applications. Local resources are employed in three field offices in Sao Paulo, Rio de Janeiro and Porto Alegre. They collect and verify road geometry and attributes. New map content is released quarterly.


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,800 employees located in 194 offices and in 42 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.


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