GfK GeoMarketing Map of the Month, October 2008 -- Purchasing Power for Frozen Foods and Ice Cream in Germany

GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing Consultancy and reports Market data - from GfK Purchasing Power to sociodemographic data Digital maps for more than 240 countries GeoMarketing Software: RegioGraph and DISTRICT
Bruchsal, October 27, 2008  

Map of the Month - October

GfK Purchasing Power for Frozen Foods and Ice Cream in Germany

The average nationwide purchasing power for frozen foods and ice cream is €83 per person, per year. However, the purchasing power for these particular product lines varies significantly by region. For example, inhabitants of Germany’s Ruhr Area (Ruhrgebiet) and the metropolitan regions of Hannover and Hamburg have funds well in excess of the national average for these product lines.

This month’s map illustrates the varying demand for these product lines based on consumers’ places of residence. Immediately apparent is the discrepancy between available purchasing power in the eastern and western parts of the country – a particularly striking phenomenon given that this divide does not exist in the case of many other product lines. This suggests that households on a tight budget refrain from these product types; by contrast, in the case of conserves, inhabitants of the country’s eastern states actually spend more than their western counterparts. Inhabitants of the more sparsely populated regions of eastern Germany also have easier access to fresh produce, making them more likely to limit their purchase of frozen items.

Map of the Month

GfK GeoMarketing offers a detailed Germany-wide map that illustrates the distribution of purchasing power for frozen foods and ice cream (Illustration and data source: GfK GeoMarketing, GfK Purchasing Power for Retail Product Lines 2008).

This particular product line provides a carefully calculated indicator of the funds available in a given area for the purchase of frozen foods and ice cream at retail locations. To determine these figures, GfK GeoMarketing calculates and cumulates the potential demand for individual products belonging to the broader product line for every municipality, postcode district and street segment, Germany-wide.

GfK GeoMarketing offers up-to-date purchasing power data for 64 product lines in the food and non-food sectors. Companies use this information to more accurately determine turnover potential, plan sales territories or locations and optimize their regional product lines.

Download the map in high-resolution .TIF format (14,8 x 21 cm) here (approx. 2.1 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at


About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Its services include:

  • Consultancy and reports Consultancy and reports
  • Market data Market data
  • Digital maps Digital maps
  • RegioGraph DISTRICT RegioGraph and DISTRICT geomarketing software solutions

The company is a subsidiary of the international GfK network. Ranked among the world’s top 5 market research organizations, the GfK Group consists of 115 subsidiaries and approx. 9,000 employees, with operations in more than 100 countries.

More information on GfK GeoMarketing:

spacer spacer

Responsible for content and press inquiries:

Cornelia Lichtner
Public Relations
Tel. +49 (0)7251 9295 270
Fax +49 (0)7251 9295 290

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

Review Article Be the first to review this article

Featured Video
Project Manager for Keystone Aerial Surveys at Philadelphia, PA
GIS Specialist for Fresno Irrigation District at Fresno, CA
Geospatial Analyst - Senior for BAE Systems Intelligence & Security at Springfield, VA
Division Engineer for Montana Dept. Of Commerce at Helena, MT
Senior Mechanical Engineer for BAE Systems Intelligence & Security at Arlington, VA
Geospatial Systems Administrator for BAE Systems Intelligence & Security at arnold, MO
Upcoming Events
Webinar: What's New in Global Mapper v19.1 at United States - Feb 27, 2018
2018 Esri Developer Summit at Palm Springs Convention Center Palm Springs CA - Mar 6 - 9, 2018
Gi4DM 2018: GeoInformation for Disaster Management at Suleyman Demirel Cultural Center Maslak Campus of Istanbul Technical University (ITU) Istanbul Turkey - Mar 18 - 21, 2018
2018 GIS/CAMA Technologies Conference at Hyatt Regency Houston Houston TX - Mar 19 - 22, 2018
Teledyne Optech
GEOINT2018 - Countless CAD add-ons, plug-ins and more.

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise