Tele Atlas and Datamap Sign Agreement for Argentina Maps

'S-HERTOGENBOSCH, The Netherlands—(BUSINESS WIRE)—October 31, 2008— Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions (LBS), today announced an agreement with Argentina-based Datamap to develop and deliver digital maps and related content covering Latin Americas second largest economy.

Under the terms of the agreement, Tele Atlas will gain access to Datamaps existing database of more than 200,000 kilometers of navigable roads in Argentina, including map information for three major cities Buenos Aires, Cordoba and Rosario, and will make it immediately available with additional content such as points of interest (POIs) to its personal navigation, wireless, Internet, automotive and enterprise customers worldwide. Datamap will continue to monitor the countrys road network for changes, providing updates to Tele Atlas on a regular basis.

Argentina is a growing economy that is just starting to adopt personal navigation devices and mobile location-based applications, said Tele Atlas CEO Bill Henry. Datamap gives us the strongest foundation on which to expand our Latin American offering. Combined with a new regional headquarters, we have an exciting road ahead as the countrys drivers and mobile phone users increasingly rely on digital maps.

Quality maps are fundamental to the navigation users experience, and Datamap is proud to have developed the most detailed and up-to-date digital map of Argentina available, said Santiago Casaux Alsina, Datamap CEO. Our partnership with Tele Atlas allows us to concentrate on updating the maps and providing world-class services to Latin American companies.

Tele Atlas currently offers maps covering 75 countries around the world, including fully navigable maps of Brazil and Mexico. Latin America is an important region for Tele Atlas and its industry partners; the company will continue to expand its Latin American offering in the future with map coverage planned to be available in 2009, including Chile and Uruguay.

Further demonstrating commitment to the market, Tele Atlas also announced the formation of new regional headquarters in Buenos Aires, headed by Director of Latin America Data Sourcing James OGorman.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power many of the worlds most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has more than 2,000 staff at offices in 24 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the companys unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.

About Datamap

Datamap is a leading mapping, data cleansing and trade marketing services and solutions provider in South America. Through its strategic services and tools, the company help clients convert data into commercially valuable information. Datamap has 100 employees, is based in Buenos Aires, Argentina and maintains partnerships in Chile, Brazil, Peru, Mexico, Venezuela and Colombia. For more information, visit www.datamap.com.ar.



Contact:

Tele Atlas
Erin Delaney
+1-617-570-6352
+1-617-721-1923 (mobile)
Email Contact
or
Datamap
Carolina Garcia Dieste
+(5411)-5918-4455 (office)
+(54911)-3187-5557 (mobile)
Email Contact
or
For IR and Financial Press
TomTom NV
Richard Piekaar
+31-(0)20-7-575-119
Email Contact




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