The Martin Agency Improves Targeted Advertising with Pitney Bowes MapInfo Location Intelligence Solutions

TROY, N.Y.—(BUSINESS WIRE)—November 17, 2008— Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced that The Martin Agency, one of the largest U.S. advertising agencies, is using Pitney Bowes MapInfo solutions to more effectively target clients advertising efforts. With Pitney Bowes MapInfo location intelligence solutions, The Martin Agency uncovers the lifestyle and purchasing behaviors of its clients' best customers and uses this insight to enhance the accuracy and impact of advertising campaigns.

Ranked by Advertising Age as the number three U.S. agency brand in 2008, The Martin Agency uses Pitney Bowes MapInfo location intelligence solutions to develop more effective media plans for clients. By using the demographic and psychographic information provided by PSYTE® U.S. Advantage, Pitney Bowes MapInfos neighborhood segmentation system, the agency can paint a more accurate picture of a clients target customer, enabling it to pinpoint where and through which medium they should advertise. The agency also uses MapInfo Professional®, Pitney Bowes MapInfos flagship mapping application, to visually display the exact location of these target customers and quickly identify new markets that contain more of them. Based on this analysis, The Martin Agency can prioritize markets and better advise clients on where to direct advertising spending.

Pitney Bowes MapInfo provides us with the location intelligence solutions that enable us to become more knowledgeable about our clients, their competitors and their customers, says Warren Foster, vice president of research at The Martin Agency. The comprehensive datasets and sophisticated mapping capabilities enable us to more clearly present our research and analysis, helping clients see exactly where their sweet spot customers live and how then can maximize advertising in untapped markets. With the help of Pitney Bowes MapInfo location intelligence solutions, we can ensure that our clients are more competitive and cost-efficient with their advertising initiatives.

Pitney Bowes MapInfo solutions will also help power The Martin Agencys new data fusion service, which merges valuable MRI and Nielsen Media Research data into a single source. The new service enables The Martin Agency to identify highly defined targets and advise clients to buy television advertising in those specific markets. The Martin Agency plans to integrate the PSYTE demographic and psychographic information into the data fusion process, enabling the agency to more specifically define TV ratings for higher impact advertising campaigns.

Rather than making decisions based on old assumptions or gut feelings, Pitney Bowes MapInfo enables advertising agencies and their clients to make more strategic decisions based on reliable research and in-depth analysis, said Mike Hickey, president, Pitney Bowes Software. Pitney Bowes MapInfo location intelligence solutions help companies analyze competitive and market trends to more effectively target advertising campaigns, resulting in greater advertising return rates and cost-savings.

About Pitney Bowes MapInfo

Pitney Bowes MapInfo, part of Pitney Bowes Software Inc., is a subsidiary of Pitney Bowes Inc. (NYSE:PBI), and is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The companys solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit and for more information.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Companys most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading Risk Factors. Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.


Pitney Bowes MapInfo
Reid Hislop, 518-285-6000
Email Contact
Schwartz Communications
Jasmine Fielding, 781-684-0770
Email Contact

Review Article Be the first to review this article

Featured Video
GIS Specialist for Fresno Irrigation District at Fresno, CA
Avionics System Engineer for BAE Systems Intelligence & Security at Arlington, VA
Geospatial Analyst/Programmer for LANDIQ at Sacramento, CA
Senior Mechanical Engineer for BAE Systems Intelligence & Security at Arlington, VA
Geospatial Analyst - Senior for BAE Systems Intelligence & Security at Springfield, VA
Division Engineer for Montana Dept. Of Commerce at Helena, MT
Upcoming Events
Webinar: What's New in Global Mapper v19.1 at United States - Feb 27, 2018
2018 Esri Developer Summit at Palm Springs Convention Center Palm Springs CA - Mar 6 - 9, 2018
Gi4DM 2018: GeoInformation for Disaster Management at Suleyman Demirel Cultural Center Maslak Campus of Istanbul Technical University (ITU) Istanbul Turkey - Mar 18 - 21, 2018
2018 GIS/CAMA Technologies Conference at Hyatt Regency Houston Houston TX - Mar 19 - 22, 2018
Teledyne Optech
GEOINT2018 - Countless CAD add-ons, plug-ins and more.

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise