Map of the Month - November
Purchasing power Europe 2008/2009
This month’s map depicts the purchasing power of 41 European countries (data source:
GfK GeoMarketing, GfK Purchasing Power Europe 2008/2009).
A study by GfK GeoMarketing shows that European consumers have approximately eight billion euros in disposable income available for 2008. State subsidies such as unemployment benefit, child support and pension payouts are included in these calculations.
For the 41 European countries included in the study, this amounts to an average purchasing power of approximately €12,500 per person. Significant regional variations exist, however. For example, inhabitants of Moldova have a disposable income of around €800 per person, while people in Liechtenstein have more than fifty times as much (approx. €45,000 per person).
GfK Purchasing Power Europe is calculated every year for 41 European countries, with coverage down to the level of municipalities and postcodes. The complete 2008/2009 study is available immediately and also includes data on population and households.
For more information, visit
Download the map in high-resolution *.TIF format (21 x 14,8 cm)
here (approx. 1.3 MB).
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.
Additional illustrations can be found in our online press section at
About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Its services include:
- Consultancy and reports
- Market data
- Digital maps
- RegioGraph and DISTRICT geomarketing software solutions
The company is a subsidiary of the international GfK network. Ranked among the world’s top 5 market research organizations, the GfK Group consists of 115 subsidiaries and approximately 10,000 employees, with operations in more than 100 countries.
More information on GfK GeoMarketing:
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Tel. +49 (0)7251 9295 270
Fax +49 (0)7251 9295 290
Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872