Research and Markets: The Potential of Mapping Mashups Examines The Phenomenon Behind Mapping Mashups And Looks At The Potential And Constraints Of Usage

DUBLIN, Ireland—(BUSINESS WIRE)—December 1, 2008— Research and Markets ( has announced the addition of the " The Potential of Mapping Mashups" report to their offering.

Mapping mashups are the most recognized mashup in the consumer world, and it is no surprise that they are starting to make an appearance in the enterprise domain as well. The most common types of mashups – like those that link Google Maps with another data source – offer new possibilities for both consumers and businesses to visualise, display and analyse many types of geographic information.

Mashups have enormous potential and a wide range of uses across both business and consumer domains, but their value is also tightly linked to underlying Web 2.0 ideals that bring together a rapid and less expensive development process with the ability to separate information from its presentation in a way that makes it open, collaborative, reusable and shareable. This report examines the phenomenon behind mapping mashups and looks at potential and constraints of usages in a Web 2.0 world.

Key Topics Covered:

  • What is a mashup?
  • IT developers take a page from the disc jockey playbook
  • Technology advances spur mapping mashup opportunities
  • Mashups versus portals
  • The value of maps
  • The potential of mapping mashups
  • A different way of looking at data
  • Consumer: the most popular form of mashups today
  • Enterprise: mapping mashups start to make a mark
  • Analytical: providing insight to geographic data

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Source: Ovum


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