Intermap Technologies’ AccuTerra GPS Maps Launch on the New Lowrance® Endura Product Line

DENVER—(BUSINESS WIRE)—January 26, 2009— Intermap Technologies announced today that a new line of next generation handheld GPS devices from Lowrance® will ship pre-loaded with Intermap’s AccuTerra GPS starter maps. Select devices will ship with full AccuTerra premium content, including high-resolution topographic maps, extensive outdoor trail networks, land management maps, and extensive points of interest for outdoor recreation.

“We’re excited that Lowrance customers can benefit from the best GPS recreational maps on the market,” stated Michael E. Bullock, Intermap’s vice president of consumer electronics. “AccuTerra maps provide users with a superb outdoor experience, whether they use the starter maps or the full premium content. All-in-all, an ideal situation for Lowrance customers.”

AccuTerra GPS maps will provide Lowrance GPS products with coverage of the U.S. and expanded detailed map content for Western Europe. AccuTerra Europe is derived from the Company’s NEXTMap® Europe dataset – the most accurate and uniform digital elevation mapping data for Western Europe.

“The Endura handheld GPS line is the product premiere that outdoor enthusiasts have been waiting for,” said Jens-Thomas Pietralla, president and CEO of Navico. "With detailed on-board mapping, tremendous expansion capabilities and access to community content, the Endura line is equally suited for hiking, mountain biking, hunting, backpacking and Geocaching, as well as cycling, snowmobiling, off-roading, paddlesports and skiing.”

AccuTerra product options for the Lowrance GPS units include:

  • Premium pre-loaded GPS maps on select devices in the U.S. and Europe
  • Premium GPS maps available on micro SD cards in the U.S. and Europe
  • Starter maps pre-loaded on all devices sold in the U.S. and Europe
  • Starter map upgrades to premium GPS maps via online download to U.S. devices
  • U.S. national, state and regional park pre-packaged map sets via online download or SD cards

AccuTerra GPS maps are available in multiple variations to meet a wide variety of customer needs, including detailed shaded relief, contours, hydrology layers and land cover classifications. More information on AccuTerra can be found at www.AccuTerra.com. For more information on the complete Endura line and compatible mapping products, visit www.lowrance.com/Endura, or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada.

About Intermap Technologies

Intermap (TSX: IMP.TO) (AIM: IMAP.L) is a preeminent digital mapping company creating uniform high-resolution 3D digital models of the earth’s surface. The Company is proactively remapping entire countries and building uniform national databases, called NEXTMap®, consisting of affordably priced elevation data and geometric images of unprecedented accuracy. Demand for NEXTMap data is growing as new commercial applications emerge within the GIS, engineering, automotive, GPS maps, insurance risk assessment, oil and gas, hydrology, environmental planning, wireless communications, transportation, aviation, and 3D visualization markets.

Headquartered in Denver, Colorado, Intermap employs more than 850 people worldwide, with additional offices in Calgary, Detroit, Jakarta, London, Munich, Ottawa, Paris, Prague, and Washington, D.C. For more information, visit www.Intermap.com or www.AccuTerra.com.

NEXTMap® is a registered trademark of Intermap Technologies Corporation.

About Navico and Lowrance:

The Lowrance® brand is wholly owned by Navico Holding AS, a privately held, international electronics company. A leader in outdoor recreational GPS electronics and currently the world’s largest marine electronics manufacturer, Navico is the parent company to five well-established brands: B&G®, Eagle®, Lowrance®, Northstar® and Simrad®. www.navico.com - www.lowrance.com



Contact:

Intermap Technologies
Kevin Thomas, 303-708-0955
Vice President, Marketing
Email Contact
or
Navico
Rushton Gregory Communications
Andrew Golden, 617-413-6521
Email Contact




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