deCarta Announces Real-Time, Two-Way Connected Navigation Service

White-Label European Content and Application Delivery Platform is Launched and Demonstrated at Hall 14 Booth J16 at CeBIT (3-8 March 2009)

HANNOVER, Germany (CeBIT), March 2 /PRNewswire/ -- deCarta, the leading supplier of software and services for the Location-Based Services (LBS) industry, today announced its real-time, two-way European connected navigation solution for next-generation personal navigation devices and smartphones. The software and service will be available to consumer brands, automotive OEMs, in-vehicle service providers, mobile network providers and handset manufacturers from the end of March 2009.

At CeBIT, deCarta will also be introducing its new NavSearch API connected navigation software platform, reference architecture and selected applications.

deCarta is the leading LBS software supplier in North America, and supports tens of thousands of SatNav devices connected by real-time, two-way communications. These services are now available for the first time in a fully localised offer to the European market. Beyond the traditional navigation functionality, these SatNav devices allow drivers to receive optimised routes based on current traffic conditions. Drivers can also make internet searches for places or services - and then drive there using the shortest possible route. It is also possible to send addresses to the device from a computer, eliminating the need to print internet-based maps before a journey.

deCarta's non-branded service allows its customers to quickly launch CNAV services under their own label and build new revenue streams based on these connected services.

deCarta's new European CNAV service offers dynamic content from ARC Europe for real time traffic; RoadPilot for European safety camera data bases; Western European mobile connection with a standard low-cost data tariff from Jasper Wireless and deCarta local search - NavSearch API - for finding businesses and services both on and near to your route.

deCarta's NavSearch API

deCarta's new NavSearch API extends the CNAV service by providing highly relevant search results specifically for mobile and driver users. NavSearch API is a dramatic improvement over most local search offers currently available which use a simple "Point and Radius" search. These often give results that the driver has already passed or are hard to drive to. For example, results can be far from an exit or impractical because of rivers, traffic or other obstacles.

Unlike traditional local search engines, deCarta's NavSearch provides easy to use geographic search criteria and knowledge of the road networks. NavSearch presents results that are sorted by proximity and accessibility. Where traditional local search engines are intended for use from home or office via a browser, NavSearch is designed specifically with the mobile user and location based services in mind. NavSearch combines powerful text indexing and search with deCarta's proprietary spatial keys technology to allow complex searches along a route and searches by minimum driving distance.

NavSearch can be used as part of deCarta's service offerings for wireless location based applications and for connected navigation applications. Users benefit from the increased relevance of the returned search results, making it easier to find places that are convenient to their travels. Additionally, the increased relevance of the results improves the value of location-based offers and advertisements, allowing service providers to develop new advertising-based business models.

deCarta's Connected Navigation Service

deCarta's CNAV service provides the core technology to allow consumer electronics companies to quickly bring new products to market. The complete service includes customiseable navigation software for mobile devices (SatNav or other Mobile Internet Devices); hosted servers which manage delivery of traffic solutions and other relevant content, and the wireless connectivity to connect these two. The service enables customers to build new revenue opportunities by quickly bringing to market a premium connected navigation device with superior, consumer-relevant location-aware capabilities including:

    - Real-time and predictive traffic-aware routing / More
      efficient routes
    - Corridor search / More relevant and practical results for
      searching along a route
    - Cheapest petrol nearby and fast internet search/ Increased
      utility and performance satisfaction
    - Destination downloads / Information sent to device from user's
      home PC
    - Weather

deCarta's CNAV service provides all the necessary components to deliver a full-featured, customisable connected navigation application. The deCarta services include: application development, content provider management and delivery technology, carrier-grade hosting facilities, MVNO wireless services, device-side modem interface software, wireless gateway technology and, new patented navigation service technologies. Internet search is enabled through deCarta's proxy server.

"As demand for location based search grows, deCarta is using its geospatial expertise to improve upon the results of those searches," said J. Kim Fennell, President and CEO of deCarta. "These improvements will translate directly into a better user experience as well as to better business models for our customers."

    http://www.decarta.com

    USA

    Michele Zipse,
    deCarta,
    P +1-415-398-0580,
    mzipse@decarta.com .

    UK

    Amanda Slayton-Joslin,
    Honcho PR,
    +44(0)7774-601059,
    M: amanda@honchopr.com ;

    Charlotte Priest,
    Honcho PR,
    +44(0)7876-222327,
    M: charlotte@honchopr.com .





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