Pitney Bowes Business Insight Teams with LandPoint Systems, Inc. to Offer Innovative Mobile Customer Surveys and Associated Analytics to Retailers and Restaurants

TORONTO — (BUSINESS WIRE) — May 4, 2009 Pitney Bowes Business Insight (PBBI), the leading global provider of location and communication intelligence solutions, today announced it is teaming with LandPoint Systems, Inc., a product development and consulting services firm for the GIS market, to provide a mobile consumer survey service called FACES (Faster, Accurate, Current Economical Surveys). FACES, offered through LandPoint’s KnowYourFaces division, provides retailers and restaurant companies with customizable surveys to help them better capture customer data at the point of experience. Utilizing digital technology—electronic handheld devices such as PDAs or Smartphones equipped with customized FACES consumer survey software and PBBI location intelligence solutions—helps to address the industry-wide issue of capturing consumer data by making it a more accessible, efficient process.

“Pitney Bowes Business Insight is the widely acknowledged leader in its field, and our KnowYourFaces division is proud to play a key role in economically gathering and communicating in real-time the raw customer survey data that is vital to PBBI’s predictive analytics services,” said David Bronfman, chief executive officer of LandPoint. “Together, we provide a service that delivers great value to every retail and restaurant owner—large or small.”

Traditionally, retailers and restaurants have relied on the time consuming and challenging process of using pen and paper to conduct customer surveys. The FACES consumer survey system facilitates a more streamlined process for collecting customer data during non-intrusive times of the customer’s visit, while awaiting the bill for example. FACES catalogues data in a secure database, conducts sophisticated analysis and delivers actionable insight to help retailers and restaurants make more informed decisions regarding real estate, marketing, merchandising and branding. For example, once data is captured—where the customer originated from and is heading to next, and the customer’s spending patterns and frequency of visits—PBBI location intelligence solutions enable FACES to geo-code the customer’s point of origin using a Canadian postal code or point on a map, drill down to the neighborhood level and generate a customer profile based on lifestyle characteristics and demographic attributes.

Shoeless Joe’s, a sports-themed casual dining restaurant chain with 38 locations throughout Ontario, recently implemented the FACES consumer survey system to support its aggressive expansion plan. “The technology enables us to access the captured data much more quickly and readily, make adjustments to our survey questions in real time and gather the information we need to keep our target customer profile up-to-date and readily available when making important decisions, such as where to open a new restaurant or where to aid in local marketing efforts. That brings great value to Shoeless Joe’s, truly putting the power of consumer insight at our fingertips,” said Joel Friedman, senior vice president of franchising and real estate at Shoeless Joe’s. “The system also provides a more professional method for surveying our customers and makes the experience more interactive and fun both for the surveyor and our diners.”

“In today’s economic environment, having access to reliable, timely customer data and analysis is critical to capitalizing on business opportunities and avoiding costly mistakes,” said Paul Thompson, senior manager, Pitney Bowes Business Insight. “FACES enables retailers and restaurants to capture and manage consumer data efficiently using LandPoint Systems’ KnowYourFaces survey solutions and gain valuable insight into their target customers and markets through PBBI’s sales forecasting, site modeling and customer profiling expertise.”

For more information on pricing and availability for FACES, please visit www.KnowYourFaces.com.

About LandPoint Systems, Inc.

LandPoint Systems Inc. is a product development and consulting services firm for the GIS and Information Management Systems market. LandPoint Systems has extensive GIS and Mobile development experience and offers clients professional level expertise, products and support. LandPoint Systems has developed a variety of products for Mobile Data Collection and Mapping.

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Canada Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbbusinessinsight.com and www.pb.com for more information.

PITNEY BOWES and the Corporate logo are registered trademarks of Pitney Bowes Inc. All other trademarks, names and services are the property of the respective owners.

©2009 Pitney Bowes Software Canada Inc. All rights reserved.


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