New Book: Business Site Selection, Location Analysis and GIS by Richard L. Church, Alan T. Murray

New integrated approach to site selection makes it easier to find optimal sites

May 05, 2009 -- Responding to the increasingly complex nature of modern commerce and trade, this book integrates location science and modeling with geographical information systems (GIS). As you advance through the text, you'll discover optimal solutions for practical, real-life "siting" problems. In addition, the authors successfully demonstrate how this integrated approach enables you to:

  • Be more productive and more efficient

  • Produce better data and models

  • Develop better techniques for arriving at a solution

  • Provide better graphic representations of location alternatives

Business Site Selection, Location Analysis, and GIS begins with a general introduct-ory chapter followed by introductory chapters on GIS and model building fundamentals. Next, the authors explore how to use models to analyze existing marketing and distribution systems as well as the siting of a single facility. Lastly, the book examines designing a system while making multiple simultaneous siting decisions.

Each chapter features exercises that enable you to put your new skills and knowledge into practice, solving realistic siting problems. In addition, all chapters include a section that defines key terms and concepts as well as a reference section that enables you to explore individual topics in greater depth.

Clearly written and easy to follow, this text does not require any prerequisites, making it appro-priate for undergraduate and graduate courses as well as for any professional who wants to take advantage of the most advanced and effective methods for optimizing the site selection for a business.




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