Lowrance(R) Introduces New Endura Series of Outdoor GPS Handhelds

LONDON, UNITED KINGDOM -- (MARKET WIRE) -- Jul 01, 2009 -- Editors Note: There is a photo and a video associated with this Press Release.

Lowrance®, a brand by Navico, a leading global manufacturer of leisure navigation electronics, has announced the launch of the Endura series - its all-new range of next generation handheld GPS devices.

The new units bring a whole new navigation experience to the outdoor enthusiast, combining touch-screen functionality and quick access buttons for unprecedented ease of use, while also offering unrivalled flexibility and access to the widest possible range of third party and community content.

The Lowrance Endura series consists of three innovative touch-screen GPS handhelds: the flagship Sierra - the most powerful and complete out-of-the-box GPS available; the Safari - a versatile navigator for any outdoor activity; and the Out&Back - a unit that sets a new standard in affordable ease of use.

"The Lowrance Endura series of handheld GPS units is the product line that outdoor enthusiasts have been waiting for," said Leif Ottosson, CEO of Navico. "With detailed on-board mapping, tremendous expansion capabilities and access to community content, the easy-to-use Endura line is equally suited for hiking, mountain biking, fishing, backpacking and geocaching, as well as cycling, off-roading, boating and skiing, among others."

Lowrance Endura devices offer a range of preloaded maps and provide a microSD expansion slot supporting up to 32GB of storage for extra mapping and pictures, plus video and MP3 audio files on the Safari and Sierra. The units are preloaded with best-in-class international background maps for the respective models that include shaded relief, road networks and more. In key geographies the Sierra will come bundled with detailed outdoor maps on microSD cards including content from market leaders such as Navionics, Intermap Accuterra™ and Navtec.

Fully customisable and first to market, all three models accept many public domain files and community based content such as GPX trails and general POIs through easy drag-and-drop onto the device memory or microSD card.

Fully waterproof to the IPX7 standard (submersible), the compact Endura series offers a comfortable grip and robust housing with rubberised armouring. The devices measure 130mm x 60mm x 31mm (H x W x D) and weigh just 165 grams without two AA batteries.

The handheld devices include a high-resolution 2.7-inch (6.8cm) colour touch-screen display, mini-USB port for power and data cables, and two reinforced attachment loops. All models in the Endura line are protected by a two-year limited warranty.

Price & Availability:

The Lowrance Endura Series GPS Devices, Sierra, Safari and Out&Back have a suggested retail price of EUR 469(i), EUR 318(i) and EUR 199(i), respectively, and will be available for purchase in July 2009 through authorised Lowrance dealers and distributors. For more information on the complete Endura line and compatible mapping products, visit www.lowrance.com/Endura.

N.B. Specifications are subject to change without notice.

(i)Minimum advertised price at launch (excluding VAT)

Images

For high res images of the products:

http://www.lowrance.com/en/About/Media/

User: low_press_emea

Password: pr_emea_3

Notes to Editor

About Navico and Lowrance

The Lowrance brand is wholly owned by Navico Holding AS, a privately held, international electronics company. A leader in outdoor recreational GPS electronics and currently the world's largest marine electronics manufacturer, Navico is the parent company to five well-established brands: B&G, Eagle, Lowrance, Northstar and Simrad. Visit www.lowrance.com and www.navico.com.

The Lowrance Endura Product Range

Endura Out&Back

Features and benefits:

- Colour 2.7" (6.8cm) touchscreen optimised for outdoor use

- Easy to understand basemap with hill shade, topographic contours, primary roads, and key POI's

- Geocaching capable with multiple specific functions and compatibility with Geocaching.com

- Trip computer and route recording to track performance and share with friends or web communities

- Sport specific trail content available for purchase online for: hiking, mountain biking, skiing, snowmobiling, kayaking, offroad/ATV, and many more

- Picture viewer for viewing photos loaded from computer or web or for use with trail cameras

- Multiple mounting options with two lanyard attachment points for lanyard, RAM Mount handlebar mounts, etc

Power standby mode saves battery while allowing ultra fast startup

Endura Safari

Features and benefits:

- Colour 2.7" (6.8cm) touchscreen optimised for outdoor use combined with physical buttons

- Advanced basemap with detailed hill shade, primary and secondary roads, and key points of interest

- Directly accepts GPX trails and POIs from web communities or other sources

- Plug-and-play and downloadable mapping options such as fishing Hot Spots®, etc.

- Multimedia MP3/voice notes, picture and video players - for entertainment or viewing trail camera photos

- Trip computer - records trails, altitudes, trip times, speed and distance travelled

- Power standby mode saves battery life while allowing ultra fast start up

- Turn-by-turn navigation capable for car, motorcycle, cycling, etc. (with optional purchase).

Endura Sierra

Features and benefits:

- Premium outdoor content pre-installed

- Directly accepts GPX trails and geocaches, as well as POIs from web communities or other sources

- Colour 2.7" (6.8cm) touchscreen optimised for outdoor use combined with physical buttons

- Sensor enhanced navigation with digital, stabilised 3-axis compass and barometric altimeter

- Trip computer - records trails, altitudes, trip times, speed and distance travelled

- Multimedia MP3/voice notes, picture and video players - for entertainment or viewing trail camera photos

- Power standby mode saves battery life while allowing ultra fast start up

- Turn-by-turn navigation capable for car, motorcycle, cycling, etc. (with optional purchase).

To view the photo associated with this press release, please visit the following link:

http://www.marketwire.com/library/20090701-All_Endura_800.jpg

To view the video associated with this press release, please visit the following link:

www.youtube.com/watch?v=5a-qjPoJSTs

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00 44 1962 893 893

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