SRC Delivers Next Generation of Demographic Analysis

       offers expansive data in intuitive, interactive Web site

Orange, Calif.
— July 20, 2009 — SRC, LLC, the leading provider of Geographic Business Intelligence™ solutions, today announced the launch of the next generation of, delivering the intuitive navigation capabilities that offer users a faster and more interactive way to leverage demographic data.

A robust and newly upgraded software-as-a-service (SaaS) solution, FreeDemographics offers free public data with analysis presented in reports that include charts, graphs, and maps for site selection, university research and any other project requiring geographic-based data. With the increased capabilities of the enhanced Web site, the FreeDemographics experience for users occurs within a more streamlined environment, enabling them to get what they need more quickly. FreeDemographics users can instantly create interactive maps and custom reports for browsing, downloading, printing or emailing.

SRC was the first commercial vendor selected by the U.S. Census Bureau for assistance in distributing 2000 census data, leveraging SRC's advanced compression technology at that time to reduce by 90 percent the number of disks needed to ship the entire collection. Today, the speed of SRC's spatial processing software delivers the fastest online demographic data searches available, instantly returning presentation-quality reports for any user-selected geographies, regardless of area size or volume of population data being processed.

"FreeDemographics extends research and geographic analysis via the Web with free demographic data that's intuitive for users," said Dean Stoecker, president and CEO of SRC. "Charts and reports tailored with demographic data and segmented into specific geographies have never been easier to access and evaluate."

The FreeDemographics application provides two levels of service to access and work with various data. The first option allows site visitors to choose and analyze data and map charting without having to log in. Those who choose to register with an e-mail address will garner deeper demographic analysis in user-selected geographies and will be able to save, export and print reports.

Site visitors can use the demographic data to aid in site selection, research projects and other endeavors where access to census data is needed in a robust and real-time environment. Often leveraged by universities, individuals and researchers, the site complements SRC's renowned geographic business intelligence solution,

For more information on FreeDemographics, visit

About SRC

SRC software and solutions enable fact-based decision-making by delivering comprehensive data access and analysis with unparalleled performance. SRC's geographic business intelligence software serves Fortune 500 companies and more than 240,000 users worldwide, delivering specialized consumer and market insight and seamlessly scaling between local, regional and global markets via desktop applications or over the Web. For more information, contact SRC at 888.836.4274 or visit


Jennifer Ristic
Airfoil Public Relations
Tel.:248- 304-1421

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