Nextar Selects Tele Atlas to Deliver Maps, Location Content for Portable Navigation Devices in North America

GENT, Belgium — (BUSINESS WIRE) — July 27, 2009 Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, and consumer electronics developer Nextar announced an agreement under which Tele Atlas supplies digital maps and points of interest (POIs) on the Nextar ME portable navigation device.

The Nextar ME is the company’s flagship entry level navigation system featuring a full range of capabilities at an affordable price. The device sports a 3.5 inch touch screen display, text to speech technology; proprietary magnetic docking station and nearly two million POIs that help make it easier to find the nearest hotel, stores, gas stations or restaurants. The device can also play MP3 files and display JPEG images and is available at and Target retail stores nationwide and online.

“Tele Atlas’ advanced approach to updating maps with community input and its innovative new products gave us every reason to make Tele Atlas digital maps the foundation for one of our most important products,” said Nextar Founder and President Eddy Zheng. “With fresh maps and dynamic content from Tele Atlas, Nextar can add newer capabilities to our products and increase their value to our customers.”

Tele Atlas Vice President of Consumer Markets Jude McColgan said, “Nextar is gaining ground in the North American portable navigation market by providing affordable, high value products. We’re delighted to be selected for this device and expect our relationship to expand in the future, across multiple devices and regions.”

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 27 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit or Tele Atlas is a subsidiary of TomTom N.V.

About Nextar

Nextar, headquartered in Southern California, is a global designer and marketer of consumer electronics. From the categories it enters to the products it develops and the manner in which it goes to market, Nextar’s decisions are based on its unique ‘bold and new’ philosophy. It currently offers products in the following categories: portable personal audio and video; digital photo frames; GPS navigation; and Bluetooth. In addition to tried-and-true consumer electronic retail outlets, Nextar products also are boldly marketed through non-traditional avenues such as department stores, automotive, mass merchants, food and drug, and do-it-yourself.

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.


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Erin Delaney, +1 671-721-1923
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Public Communications Worldwide for Nextar
Susan van Barneveld / Rita Lee, +1 714-891-3660
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