CAMPBELL, Calif.--(BUSINESS WIRE)--April 28, 2003--IBSystems,
Inc., a leading provider of web portals and virtual trade shows,
announced that its VirtualDACafe 2003 online show is mentioned with a
link to the site:
www.virtualdacafe.com in today's Wall Street Journal
Online (WSJ), in an article entitled "The Show Goes On" by Jennifer
The article speaks in general terms about this new phenomenon and
provides readers with some examples and a look into the future of this
David Heller, IBSystems' president said, "I am very excited about
this article, and even though IBSystems was extensively interviewed
for the article but not specifically quoted in the piece, it really
legitimizes the concept that we pioneered back in 1997."
"During our interview with WSJ we were asked to respond by email
to a number of very pointed questions. I've listed these below, so you
can read this as a supplement to the WSJ article."
WSJ: Your first online show was in 1997? When was the first
IBS: Our first online show was in 1997 as a technology
demonstration for Sun Microsystems.
Sun wanted to demonstrate what was possible on the Internet and
also what was possible with Java. We produced VirtualCampus for Sun,
who used this to showcase their technology at a number of physical
trade shows. For example, VirtualCampus was Sun's entire presentation
at a major education convention in Philadelphia that year.
Our VirtualDACafe show opened its virtual doors on April 22, 2001.
We leveraged off what we had learned to develop our latest series of
on-line trade shows.
WSJ: What does an EDA audience do in layman's terms? Why did you
focus on that audience?
IBS: EDA is an acronym for Electronic Design Automation.
Integrated circuit designers use EDA software. It allows them to model
the performance of these very complex circuits before the design is
committed to final production. Every major electronics manufacturer in
the world uses EDA software. These include the companies that produce
cellular phones, stereo equipment, televisions, computers, radar,
electronic medical equipment, and.... much, much more.
IBSystems has a network of very targeted web sites (portals), that
address the needs of designers in a number of fields. One of these
www.EDAToolsCafe.com delivers targeted information and
resources to the EDA community. This portal caters to more than
125,000 unique EDA designers each month, reaches out to more than
35,000 subscribers every day with its Cafe News e-mail newsletter, and
publishes and distributes a weekly EDA news round-up of EDA news
WSJ: How many virtual shows have you put on since the first one?
IBS: We've put on four shows to date. These included VirtualDACafe
2002, aimed at the EDA market; VirtualBIUC which was specifically
produced for Bentley Corporation to effectively use material from
their Bentley International Users Group Conference; VirtualMCAD that
addressed the needs of our Mechanical Computer Aided Design audience
www.mcadcafe.com portal; and a second EDA show, VirtualDACafe
2003 which opened this February.
Two more shows are currently scheduled for this year. Another
VirtualDACafe scheduled for June 24, 2003 to follow the large EDA
industry show, DAC (Design Automation Conference), and a second MCAD
show that will take place in October.
WSJ: Is the technology yours?
IBS: The technology, infrastructure, and format were developed by
us, and are ours.
WSJ: What is this I hear about pizza delivery?
IBS: We felt that visitors to our virtual shows should be able to
experience everything they can at a physical show, but without the
inconvenience. So, we replaced the traditional trade show Food Court
with a Virtual Food Court where visitors order pizza on-line from Papa
Johns Pizza and have it delivered to their home or office while
touring the show. We plan to expand this to include other food that
can be delivered.
WSJ: Since you put on your first show, what has changed? Has the
IBS: Since our first show in 1997 the technology has changed
dramatically. Internet connection speeds (bandwidth) to businesses and
homes has greatly increased. In 1997 most users accessed the Internet
using slow-speed phone connections. Now, most users access the
Internet at super-fast DSL, cable, or T1 speeds. This has allowed us
to deliver streamed audio and video on-demand, provide real-time
video/audio conferencing, and give three-dimensional tours that
enhance the show attendee's experience.
We have also taken advantage of the latest developments from
Macromedia to make our shows more interactive. We use their Flash MX
server and Flash in our booths to provide real-time attendee-exhibitor
interaction. Our current booth's now include a real-time chat and
real-time audio interaction. We also use technology from Wanadu, Inc.
that allows us to convert narrated and animated MS PowerPoint slides
into Flash for delivery over the Internet.
Our back-end relies on an Oracle database running on a Sun
Microsystems server. By using the latest software and hardware we have
been able to deliver real-time attendee reporting and tracking to our
WSJ: Have exhibitors and visitors been more accepting of the idea?
IBS: We have had very positive response from both exhibitors and
attendees. I've listed a few below to give you the flavor. The
response from exhibitors to our first VirtualMCAD show last year was
extremely positive. The exhibitors experienced such great results, and
had such great ROI, that they will all be exhibiting again in our next
VirtualMCAD show this October. Attendees to previous shows are
returning again to follow-up shows, and many of them have sent us
letters thanking us for providing this service.
WSJ: When would you say online trade shows took off?
IBS: Online trade shows are still just leaving the launch pad and
haven't reached escape velocity yet. The more people that experience
well executed virtual trade shows the more acceptance this venue will
get. In the near future, virtual online tradeshows will become
mainstream, and will at one point (in my opinion) completely replace
About IBSystems, Inc.
IBSystems is a leading provider of web portals and virtual trade
shows targeted at computer modeling professional audiences. Its
EDAToolsCafe.com, MCADCafe.com, GISCafe.com, AECCafe.com, PCBCafe,
DCCCafe, and CareersCafe web portals bring valuable resources and
timely information and job opportunities to professionals in the
Electronic Design Automation (EDA), Mechanical Computer Aided Design
(MCAD), Geographical Information Systems (GIS), Architectural
Engineering (AEC), Printed Circuit Board (PCB), and Digital Content
Creation industries. Its CareersCafe brings employers and jobseekers
together in each of these high-tech fields. IBSystems complements
their portals with Virtual Trade shows and online publications. The
company is building and launching additional industry-focused vertical
portals and products on an on-going basis. For more information on
IBSystems please visit
CONTACT: IBSystems, Inc. David Heller, 408/850-9201 Email Contact