NAVTEQ Reports Number of Turn-By-Turn Navigation Users Hits Major Milestones in US and Europe

Proliferation of mobile navigation solutions and app stores will help drive growth towards 100 million users in both regions

CHICAGO, Sept. 3 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, reports that the number of turn-by-turn (TBT) navigation users has surpassed key milestones for the United States and Europe in 2009 by reaching the 50 million and 75 million mark respectively.

In the US, the number of TBT users surged past 50+ million in 2009 and is comprised of more than 9 million embedded in-vehicle navigation systems, more than 30 million personal navigation devices (PNDs) and over 18 million mobile navigation downloads (source: NAVTEQ internal research).

In Europe, the 75+ million TBT navigation user base is comprised of 15 million embedded in-vehicle navigation systems (source: NAVTEQ internal research), 53 million PNDs (source: NAVTEQ internal research), and 15 million mobile navigation users (source: Berg Insight, Mobile Location-Based Services, Fourth Edition June 2009).

NAVTEQ has worked closely with the automobile and wireless industries to create a quality TBT navigation experience for end-users and has become the leading map provider for TBT navigation solutions in North America and Europe:

    --  Most major car companies use NAVTEQ(R) map data for their navigation
    --  3 of the top 4 PND manufacturers (in US) use NAVTEQ maps for all their
        navigation products
    --  All of the leading wireless navigation solution providers (in US) employ
        NAVTEQ map data for turn-by-turn navigation applications

The march towards mass market adoption will in large part be helped by the proliferation of mobile app stores such as those offered by Apple and Blackberry, where TBT navigation solutions are starting to appear. Over the last three months, 7 of the 8 navigation applications introduced in these stores were powered by NAVTEQ map data.

"With the rise of mobile app stores and the rapid advancement in portable GPS technologies, NAVTEQ expects the proliferation of turn-by-turn navigation to accelerate in the future," said Jeff Mize, executive vice president, sales, NAVTEQ. "NAVTEQ has continued to encourage consumer adoption of navigation through a variety of innovative marketing programs such as TRIP (Take Rate Improvement Programs), which is aimed at educating consumers on the benefits of navigation. We've also taken an active role in stimulating the development of creative location-enabled applications in the wireless space through programs such as the NAVTEQ Global LBS Challenge(R), a developer competition actively promoted via our NAVTEQ Network for Developers. We believe it is efforts like these that will continue to drive the growth of navigation."


NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.



Web site:

Review Article Be the first to review this article

Featured Video
Currently No Featured Jobs
Upcoming Events
Commercial UAV Expo 2016 at MGM Grand Hotel Conference Center Las Vegas NV - Oct 31 - 2, 2016
GIS-Pro 2016: URISA's 54th Annual Conference at Toronto Canada - Oct 31 - 3, 2016
24th ACM SIGSPATIAL International Conference at San Francisco Bay Area, California, USA San Francisco - Oct 31 - 3, 2016
Teledyne Optech
University of Denver GIS Masters Degree Online
Teledyne: - Countless CAD add-ons, plug-ins and more.

Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy