Navigation & Location USA 2009
1-2 December 2009, Crowne Plaza Hotel, San Jose, CA
Click Here to receive the exclusive Navigation & Location 2009 brochure
Navigation Players Discuss How to Fight Back After Google’s “Free Nav” Announcement
As the navigation industry regroups after Google’s "free" bombshell, the key players in the value chain are gearing up for what has now become the most important Navigation conference of the year.
Next month’s Navigation & Location conference, in San Jose on December 1-2 is where the turn-by-turn navigation sector will meet to discuss the route forward.
Alongside, OnStar, Nextar, Mercedes, Ford, NIM, Nav&Go, I am delighted to announce we have secured the participation of these experts completing the event’s wide range of perspectives around Navigation and LBS:
There are only a few weeks left to register so you need to act fast. Have a look at the company names on the right-hand side to see who you’ll meet .
Navigation & Location USA 09 will hit hard at all the key issues that matter to your business. For 2 days and across 15 sessions you’ll learn:
As Strategy Analytic’s Joanne Blight recently wrote for TheWhereBusiness: “Google Maps Navigation does not spell disaster for navigation device and solutions vendors. Market opportunities for navigation and location products, features and apps will be characterized by segmentation and product differentiation . The key to successful business models is in understanding consumer price, feature and usability preferences.”
Navigation and Location USA 09 is exactly where you will find user behavior information and discuss how to balance new functionalities in your service with cost and usability .
Don’t miss this great show! Register today!
VP North America
+44 (0) 207 375 7582 (UK)
Follow me on Twitter: http://twitter.com/helen_raff
PS: On the evening before the show GPS Business News is organizing an Pre Show Exclusive Networking Event in Mountain View. Nav&Loc attendees are invited to participate for free.
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