How to Compete with Google Free Nav: Verizon, Nokia and Palm Join the Debate at Nav&Loc

Navigation & Location USA 2009

1-2 December 2009, Crowne Plaza Hotel, San Jose, CA

Click Here to receive the exclusive Navigation & Location 2009 brochure

Navigation Players Discuss How to Fight Back After Google’s “Free Nav” Announcement

Speakers Include

Ford Logo
Mercedes Logo
Nextar Logo
Geodelic Logo
Nim Logo
Short sample of confirmed attendees
AAA Mid-Atlantic
Aisin AW
LiMo Foundation 
Mercedes Benz Research & Development
Mobile Devices
Nav N Go
Networks In Motion
Norwest Venture Partners
Open Street Map
Rand McNally
San Francisco International Airport
Speak With Me
Symbian Foundation
Tele Atlas
Tiger Global Management

As the navigation industry regroups after Google’s "free" bombshell, the key players in the value chain are gearing up for what has now become the most important Navigation conference of the year.

Next month’s Navigation & Location conference, in San Jose on December 1-2 is where the turn-by-turn navigation sector will meet to discuss the route forward.

Alongside, OnStar, Nextar, Mercedes, Ford, NIM, Nav&Go, I am delighted to announce we have secured the participation of these experts completing the event’s wide range of perspectives around Navigation and LBS:

  • Eric Carr, Vice President - Location Technologies, Loopt
  • Mark Thompson, Associate Director - OD Business Solutions, Verizon Wireless
  • Chris Peralta, Head of Services and Software, Nokia
  • Jason Bosek, President, Parking Data Venture
  • Stig Pedersen, Sr. Director of product management, Magellan

  • Dave Daetz, Senior Director of corporate development, Palm

There are only a few weeks left to register so you need to act fast.  Have a look at the company names on the right-hand side to see who you’ll meet

Register on the secure website
Berg Insight subscribers get a $350 discount
Simply enter Berg in the discount box

Navigation & Location USA 09 will hit hard at all the key issues that matter to your business. For 2 days and across 15 sessions you’ll learn:

  • How the Navigation market is going to evolve, integrate other Location Based Services and react to the free offerings on the market
  • How to ensure your solution stays competitive in the face of multiple platform, device and service bundle
  • How to differentiate your mobile offering and maximise the channels to market available
  • How to monetize Navigation Based Service while competing with FREE

See the full agenda here

As Strategy Analytic’s Joanne Blight recently wrote for TheWhereBusiness: “Google Maps Navigation does not spell disaster for navigation device and solutions vendors.  Market opportunities for navigation and location products, features and apps will be characterized by segmentation and product differentiation .  The key to successful business models is in understanding consumer price, feature and usability preferences.”

Navigation and Location USA 09 is exactly where you will find user behavior information and discuss how to balance new functionalities in your service with cost and usability

Don’t miss this great show! Register today!


Helen Raff

VP North America

+44 (0) 207 375 7582 (UK)

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PS: On the evening before the show GPS Business News is organizing an Pre Show Exclusive Networking Event in Mountain View. Nav&Loc attendees are invited to participate for free.

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