Urban Mapping(R) Neighborhood Database Reaches New Milestone; Coverage Surpasses 100,000 Neighborhoods Across the U.S., Canada and Europe

SAN FRANCISCO, CA -- (MARKET WIRE) -- Dec 03, 2009 -- Urban Mapping, Inc. (UMI), the leading provider of location-rich content for interactive applications, today announced updates to the company's market leading URBANWARE® Neighborhoods database, which now includes over 100,600 neighborhoods in over 3,400 cities across the United States, Canada, and Europe. Coverage in the United States now includes San Juan, Puerto Rico in addition to all 50 states.

"We continue to set the bar for neighborhood coverage and remain the leading neighborhood data provider for the who's who of the local search industry," stated Ian White, CEO of Urban Mapping. "In addition, we are dedicated to supporting and advancing the developer community. Our success in doing so is evidenced by the over 700 developers who have registered for our Free Neighborhood API. We understand the importance of building a relationship with this community, and we provide a variety of technical resources, including a free evaluation API, at our developer portal to encourage application development. Quarterly updates, which include customer feedback, are part of our mission to provide developers with the most comprehensive coverage possible."

About URBANWARE Neighborhoods

Urban Mapping's neighborhood boundary database is the most comprehensive product of its kind, enabling increased relevance for users and greater precision for advertisers. The boundary collection for the United States now totals nearly 84,000 neighborhoods for over 3,100 cities and towns. In addition, Urban Mapping's set of international boundary data now includes almost 17,000 neighborhoods across Canada and Europe. By geographically encoding boundaries of thousands of neighborhoods, UMI provides precise latitude and longitude points for every neighborhood. The neighborhood data can be accessed through a simple and cost-effective API and is also available in other formats including XML, WKT, ASCII and SHP.

Urban Mapping's unique research process compiles information from thousands of primary sources, drawing on real estate, tourism, retail and hospitality industries. This research results in neighborhood data that define boundaries in a way that accounts for the informal nature of urban geography. By recognizing that a location can technically be in two or more neighborhoods, Urban Mapping eliminates binary boundaries and replaces them with conditional boundaries. Because conditional boundaries incorporate this inherent fuzziness, they are more in tune with the way people understand informal spaces, resulting in neighborhood boundaries that are more realistic and accurate. This underlying data representation formed the basis for Urban Mapping's patent pending approach to defining informal space.

About Urban Mapping, Inc.

Urban Mapping's location-rich URBANWARE products enhance the value of local content for interactive applications. The company's flagship product, URBANWARE Neighborhoods, is a database of informal space and is used by all major portals, map platforms and Internet yellow page publishers, including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also offers databases of mass transit systems and off-street parking lots, as well as a novel geotargeting solution focused on the needs of local search. For more information about Urban Mapping, visit http://www.urbanmapping.com or call 415.946.8170.

Urban Mapping and URBANWARE are registered trademarks of Urban Mapping, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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