NAVTEQ Reveals Data on the State of Navigation
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NAVTEQ Reveals Data on the State of Navigation

Multiple Research Studies Quantify Consumer Awareness and Interaction

CHICAGO, Jan. 6 — (PRNewswire) — NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, is sharing insights gleaned over the course of the past year to provide a state of the industry perspective on consumer use of navigation.  While 2009 has been a year where consumers have been offered an increasing number of choices in how they experience navigation and other location-based information, the aim of this analysis was to provide a quantifiable look at actual usage, as well as some related consumer desires.

The following facts emerge looking across the industry as a whole:

Sources:  NAVTEQ Annual Tracking Study, NAVTEQ Traffic Study, New Pedestrian Navigation Product Research

This range of data points to viable continued industry growth in all sectors and categories of devices.  Consumer education remains a critical element however.  Consumers need to understand the market offerings clearly to provide for positive experiences which will spur further use.   And moving from awareness to use will require an expanded knowledge of the reasons to engage, from things like the time savings generated with the use of real-time traffic to the positive environmental impact of navigation use both reported in a NAVTEQ study from last year.  The benefits of this educational focus could have a positive impact across the entire value chain.


NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.  NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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NAVTEQ Annual Tracking Study
NAVTEQ Traffic Study
New Pedestrian Navigation Product Research
Stella Smith of NAVTEQ
Phone: +1-312-894-7614
Email Contact
Bob Richter, for NAVTEQ
Phone: +1-212-802-8588
Email Contact

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