prospega launches international spatial planning tool for leaflet distribution in Germany

February 15, 2010 -- (Bad Kissingen, Germany) prospega GmbH - a leading direct marketing company from Germany has launched an English language version of its online media planning service prospegamap for international clients. Dedicated to customers like retail chains, advertising agencies or B2C oriented companies which are planning to drop leaflets, free newspapers or samples locally or nationwide in Germany, the new business mapping solution based on Google Maps is a smart tool to reduce planning efforts for the customers regarding their ordering of unaddressed direct mail campaigns.

prospega, a German specialist in customer oriented door drop marketing, leaflet distribution and spatial segmentation services is offering its international customers a new mapping portal for the planning of unaddressed mailings in Germany. By using the latest Google Maps API customers are now able to select in a fast and easy way target and delivery areas together with the latest circulation numbers for a shareplan distribution in Germany. Advantages for the clients of prospega are faster ordering processes of the distribution services, transparent household data on a German postcode level and a spatial controlling of the unaddressed media planning.

prospega Marketing Director Sebastian Mitter shares some reasons for the development of prospegamap: ”With prospegamap we are especially aiming at customers still thinking that leaflet distribution is an old-school marketing method that doesn’t fit in with the current online marketing. Digital mapping technology has revolutionized the leaflet delivery sector in recent years in Germany. Using latest spatial and socio-demographic targeting, accurate digital maps and the appropriate knowledge, how to plan advertising catchment areas to raise the response prospega continuously innovates the planning, ordering and distribution processes for the customers. This improved online planning tool is another step in our strategy for more prospega services optimized for the demands of international clients.”

Leaflet Marketing has proven to be an important part in the marketing mix of enterprises in the retail and B2C sectors, especially during recessions as advertising is less image and more product oriented. As an innovation driven company, prospega is always aiming for customer oriented solutions and services for a better communication to the relevant target groups through the distribution of leaflets, brochures and directories. Customers can reach the new mapping service prospegamap at: http://www.leaflet-distribution-germany.com

About prospega:

prospega GmbH is an independent nationwide distribution company of leaflets, unaddressed mail, brochures and samples in Germany. The focus is providing the clients with high quality regional and nationwide distribution based on innovative geo-demographic and lifestyle targeting. Currently more than 500 million leaflets, newspapers, samples and directories are distributed per year from more than 4000 employees. prospega has been carrying out distribution for the last 20 years and has consistently led the way to bring quality, innovations and new advertising processes to the industry. prospega is an active member of DDV (DDV Deutscher Dialogmarketing Verband e. V.).

http://www.prospega.com

Press contact:

Sebastian Mitter
prospega GmbH - Direct Marketing
Erhardstrasse 19a

97688 Bad Kissingen

Germany
Tel. +49 (0) 971 73013-0
Fax. +49 (0) 971 73013-23

online@prospega.de


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