Tele Atlas Maps and Location Content Power Sygic AURA’s 3D Navigation Experience

Sygic’s new 3D product delivers a futuristic, content-rich navigation experience for pedestrians and drivers today

LAS VEGAS — (BUSINESS WIRE) — March 23, 2010 — Tele Atlas, the world leader in high quality digital maps and dynamic content, and Sygic, a navigation software company, have announced that Tele Atlas maps and content are in the foundation of the recently launched 3D navigation product Sygic AURA. Sygic AURA combines professional car navigation with a pedestrian-centric application so that both drivers and pedestrians have access to information about the world around them, including 3D visuals. The product is designed for users of the next generation of smartphones and personal navigation devices and it will be available for mobile users around the world.

Sygic AURA provides end users with full 3D content displays including elevation, buildings and landscapes. The application leverages Tele Atlas maps and content including Advanced City Models of major cities with photorealistic display, 2D and 3D City Maps, 3D Landmarks and Digital Elevation Models, which dramatically raise the clarity and reality of screen images for end users to see exactly where they are and easily find what they want. Tele Atlas Voice Maps, Safety Cameras and millions of points of interest (POIs) are also included in Sygic AURA to enrich the end user’s turn-by-turn navigation experience. Sygic AURA also delivers a combination of social networking and community related features, including connected capabilities for real-time information to see a friend’s location or status and to look up weather or traffic information.

“Consumers are seeking applications that deliver rich mobile experiences. Sygic AURA is a brand new product category, designed to meet this demand with a range of innovative navigation and location content,” Peter van der Fluit, Senior Vice President of Tele Atlas said, “Tele Atlas has worked with Sygic for several years to support its navigation application development. We are very pleased to provide its latest consumer navigation product with powerful location content and features.”

“Three years of development have culminated in Sygic AURA - our first application on the market that goes beyond other mobile offerings to combine pedestrian and car navigation, map display, POI search and social networking, along with data-free access to pre-installed digital city guides and Wikipedia, letting the users drive, walk and meet, even at places they would never expect to be,” said Sygic’s CEO, Michal Stencl. “With Tele Atlas on our side, we are able to offer our customers an innovative, high-quality 3D navigation solution of the future for today’s mobile experiences.”

More information including pricing and availability of Sygic's AURA is available at ( A demonstration of Sygic AURA on iPhone is available at:

About Tele Atlas
Tele Atlas is the licensing business unit of TomTom N.V. (AEX: TOM2), the world’s leading provider of location and navigation solutions. Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation, location-based services (LBS) and enterprises. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. Tele Atlas maps rate highest in terms of quality and reliability in certified tests. They are updated daily with the insight of a community of millions of GPS system users worldwide, who along with the company’s unmatched network of sources help to track and validate changes in real time. For more information, visit Follow Tele Atlas on Twitter at or become a fan at

About Sygic
Sygic develops, markets and sells innovative, location-based products and turn-by-turn voice-guided GPS navigation software. Sygic applications are present across more than 200 types of devices and operating systems such as the iPhone, Symbian, Android, Windows Mobile, Windows CE, Windows XP/Vista and Linux. Sygic's GPS/LBS software is delivered worldwide in English, Spanish, Chinese, Arabic, Russian, Italian, and 20 other languages. Sygic works with map industry leaders for supreme mapping support through all regions of the globe and it cooperates strongly with leading PND, phone and PMP manufactures globally to bring the latest technology to markets everywhere. Follow Sygic on Twitter at For more information:

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.


Tele Atlas
Sandra Van Hauwaert
+32 497 25 18 16
Email Contact
Anna Hurbanic
Phone +421 905 489476
Email Contact
Richard Piekaar
TomTom NV
+31 (0)20 7 575 119
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