GERMANTOWN, Md. — (BUSINESS WIRE) — March 25, 2010 — WeatherBug®, the leading provider of consumer and professional weather services and operator of the largest weather observing network, announced today that they have been selected as the provider of weather information for NAVTEQ Traffic™.
WeatherBug data will empower NAVTEQ Traffic customers and users with accurate live, local weather and forecast information to plan departure times and travel routes. Weather conditions including rain, fog, winds, ice and snow can affect roads and driving conditions, and access to this information enables drivers to make more informed commute decisions.
WeatherBug manages and operates the largest network of weather stations in North America, which monitor, organize and disseminate live, local weather information from over 10,000 locations. The variable weather information is updated every few seconds and fed through the WeatherBug network and into products in real-time.
NAVTEQ Traffic is a quality-tested, comprehensive solution that aggregates traffic data from multiple sources, for maximum accuracy and reliability across multiple platforms. As the industry leader in providing real-time traffic services, NAVTEQ Traffic utilizes two and a half billion GPS probe points a month worldwide to offer accurate traffic information that saves commuters time and money.
The company’s unique processing technology also links the resulting up-to-the minute traffic information to map data and enables wireless transmission directly to cell phones, portable navigation devices and in-vehicle navigation systems. NAVTEQ Traffic delivers detailed information about road construction, traffic speeds and incidents such as accidents, enabling drivers to make better routing and re-routing decisions. NAVTEQ Traffic is available in 128 markets, covering more than 200 million people in the United States and Canada.
“This is an important step for NAVTEQ as it connects weather information to navigation devices and further enhances the routing experience for travelers,” said Mike Finn, vice president, NAVTEQ.
“Weather directly impacts road and traffic conditions. We are pleased to provide those using NAVTEQ solutions with the most accurate, local data critical for safeguarding their travel and making informed decisions,” said Chris Brozenick, vice president and general manager of WeatherBug Mobile. “Because weather changes quickly and can vary drastically within a few miles, it is imperative that drivers receive detailed weather information in real-time from thousands of locations along points of travel. Drivers can have confidence that the information they receive is current to their location and is not an hour plus old reporting from an irrelevant location far away from their route of travel.”
WeatherBug ( http://www.weatherbug.com and http://www.weatherbugprofessional.com) precisely monitors, organizes and disseminates global weather information. As a trusted source for live, local dynamic data, WeatherBug empowers society with weather intelligence for making more informed decisions. Millions of consumers and professional organizations, including the National Weather Service, rely on WeatherBug to plan daily activities, safeguard lives and improve business operations. WeatherBug is a brand of AWS Convergence Technologies, Inc. ( http://www.aws.com).
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