Rob Carter, FedEx executive VP & CIO to Keynote CSR’s Fourth Annual Locations & Beyond Summit

                            Industry Leaders to Discuss Impact of Connecting Everything, Everyone, Everyplace in a Location-Aware World

CAMBRIDGE, UK and SAN JOSE, Calif., September 15, 2010 – CSR today announced the keynote speaker and the panel participants for its fourth annual Locations & Beyond Summit, an invitation-only event, which will be held on October 6, 2010 at the St. Regis Hotel in San Francisco. The theme of this year’s Summit is “Connecting Everything, Everyone, Everyplace in a Location-Aware World,” and the event will feature an opening keynote address from Rob Carter, executive vice president of FedEx Information Services, chief information officer of FedEx Corporation, three-time Information Week Chief of the Year Award winner and five-time CIO magazine 100 Award winner.

More than 200 of the top global location industry executives are expected to gather in San Francisco for the Locations & Beyond Summit (formerly the Location 2.0 Summit), which will feature keynote speakers, panel discussions, Fast-Pitch presentations and the Peoples’ Choice Awards. Featured speakers and panel participants include David Haight, vice president of business development for AT&T Emerging Devices; Yaniv Garty, general manager of Wireless WAN Solutions Group for Intel; Bob Friday, director of strategic initiatives for Cisco; Antti Korhonen, CEO of Ekahao; Jahangir Mohammed, CEO of Jasper Wireless; Vivek Chhabra, head of the mobile cellular business unit for Marvell Technology Group Ltd.; Muzib Khan, vice president of research and development, CDMA devices, for Nokia; Masaaki Maeda, president and CEO of NTT DOCOMO USA; Kirk Mosher, vice president of product marketing for Oracle Corporation; Philippe Guillemette, senior vice president of innovation and advanced technology for Sierra Wireless; Tom Gregor, senior manager of M2M operations and field support for T-Mobile; Marc Prioleau, principal at Technology Growth Advisors; Biren Patel, director of product development and integration for Verizon Wireless; Stanley Chia, senior technology consultant for Vodafone Group Plc; and Research In Motion (RIM).

“We are extremely pleased with the impressive lineup of speakers who bring quite diverse and broad industry perspective to this annual gathering,” said Kanwar Chadha, chief marketing officer and board member of CSR and founder of SiRF. “From Rob Carter’s opening keynote address to the fast-paced Fast-Pitch presentations to the interactive panel discussions, we expect attendees will find this event exciting and thought provoking.”

The Summit will commence at 11:00 a.m. with registration and a luncheon in the St. Regis Hotel, and conclude at 8:00 p.m. Sponsors for the Summit include Intel, Research In Motion, AT&T and T-Mobile. Media sponsors include ABI Research, Berg Insight, Directions Media, Inside GNSS, GPS World and LBx Journal. More information on the Locations & Beyond Summit can be found at   www.csr.comwww.pointthinktank.com or   www.regonline.com/locations_beyond_summit_2010.

Discussion Topics

Held in question-and-answer format to promote audience participation, this year’s discussion topics will focus on:

  • Everything: Accelerating the growth of location-based services and connectivity. Panelists will explore how growth will come from expanding the definition of a connected device beyond the mobile phone to include anything that has a wireless connection
  • Everyone: Working together to drive new revenue opportunities in untapped markets. Attendees will learn why the applications for location-awareness are nearly limitless and, as the technology is embedded into different types of devices, how the market potential explodes.
  • Everyplace: Transforming experiences and industries by making connected location solutions available everyplace in a global ecosystem. This discussion will focus on the challenges of merging different technologies, devices and applications into a cohesive system that transparently extends the global availability footprint.

Fast Pitches

This year’s event again features the popular Fast-Pitch presentations – nine finalists present five-minute, high-intensity use-case demonstrations that showcase the benefits of using the power of location to enhance the daily lives of individuals, enterprises and industries. Showcasing connected location solutions, this year’s presentation categories are:

  • Most Innovative Connected Location Device
  • Most Innovative Location Application
  • Most Innovative Location Everywhere Solution

Attendees of the Summit will be able to utilize SMS-based voting to select their favorites Fast-Pitches from each category, and the winners will receive People’s Choice Awards.

Awards

The Summit will conclude with a cocktail reception and awards an extraordinary opportunity to promote excellence and celebrate achievement in the industry. The cocktail reception provides an opportunity for attendees to catch up with old friends, make new acquaintances, interact with other executives and leaders within the location industry and build strategic partnerships.

About CSR

CSR plc is a leading provider of multifunction audio, connectivity and location platforms. CSR’s technology portfolio includes Bluetooth technology, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR’s Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.


By Invitation Only
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Nicole Conley
Evans Public Relations
direct: 831-464-8060
cell: 831-713-9076
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