First NAVTEQ® Map of Colombia Available

High quality navigable map supports development of navigation and location-based applications.

MEXICO CITY, Sept. 22 — (PRNewswire) — NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today at the ESRI Latin America User Conference availability of the NAVTEQ map of Colombia. With this new coverage, a northern Andean corridor exists for NAVTEQ customers to expand offerings of automotive grade quality applications for vehicle navigation, transport and logistics industries applications and wireless solutions.

Included in this initial map is coverage representing 70% of the road network in Colombia and over 230 municipalities.  Approximately 15,000 Points of Interest (POIs) available in the map database, enable customers to create applications that allow for destination selection via a POI look-up.  An added benefit is that the POIs are organized by category supporting customers' efforts to create applications that allow for simple searches when the POI name is not known.

"Colombia is evolving as a growing market for our customers who develop navigation and location-based solution applications," stated Helder Azevedo, general director for Latin America for NAVTEQ.   "Providing them with fully navigable maps enables them to develop applications that will meet today's needs and position them to quickly move into more advanced navigation functionality as the market matures."

NAVTEQ has a strong commitment to the Latin America region providing approximately 2 million kilometers of coverage and over 2.5 million POIs through their offerings of fully navigable NAVTEQ maps for Argentina, Brazil, Chile, Mexico, French Guiana and Venezuela.  NAVTEQ maps, an industry benchmark for accuracy and quality, use a standard global data specification as a foundation to build new coverage areas.  This build strategy includes the collection and verification of up to 260 attributes making the maps highly suited for turn-by-turn navigation guidance applications.  Additional enhanced 3D visual content is also available in select countries to enable improvement in orientation and decision making by end-users of navigation systems at key decision points in the navigation experience.

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ was founded in 1985 and now supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company is celebrating its 25th anniversary in 2010, proudly supported by approximately 5,000 employees located in 211 offices in 48 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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SOURCE NAVTEQ

Contact:
NAVTEQ
Karin Charles of NAVTEQ
Phone: +1-312-894-7472
Email Contact
Latiffe Ghanem
Phone: +1-305.358.8043
Email Contact for NAVTEQ
Web: http://www.navteq.com




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