Research and Markets: Location as a Service (LaaS)

DUBLIN — (BUSINESS WIRE) — November 12, 2010Research and Markets ( has announced the addition of the " Location as a Service (LaaS)" report to their offering.

Location as a Service is a complex derivative of the cloud services concept while being a natural business extension for corporations that have built their operating foundations on GIS, mapping, and navigation.

Additionally, a great number of small companies are enabling Location as a Service (LaaS). Why are they jumping in full-force with VC backing and what are the challenges they will endure?

What will executives need to consider on behalf of their company and customers when evaluating a strategic investment in LaaS?


This report elucidates these challenges and considerations in two parts:

Section one presents a holistic review of a Location as a Service solution as viewed through a micro-ecosystem of strategic alliances formed among an LaaS provider, a wireless carrier, several software builders, and industry organizations along with an understanding of several technologies leveraged in the solution development.

Section two covers platform and service variations, then supplies a SWOT analysis of key LaaS vendors.


Collectively, these sections will provide readers a depth and discernment of Location as a Service that can enable incisive vendor selection and stronger strategic partnerships. Additionally, a summary of findings from the SWOT analysis will be presented along with recommendations for success.

Key Topics Covered:

  • Location Terminology
  • Location as a Service: RESTful in a Cloud
  • Cloud Based Computing and Services
  • REpresentational State Transfer and REST API
  • OneAPI RESTful Location Use Case
  • Verizon Wireless Open API Strategy
  • LocationLabs Location as a Service Strategy
  • Location as a Service Investment Considerations
  • Location as a Service Variations in Access
  • Location as a Service SWOT Analysis
  • LocationLabs
  • Loc-Aid
  • Simple Geo
  • Mixer
  • Summary and Recommendations
  • Copyrights
  • About the Author
  • About the Publisher

Companies Mentioned:

  • AT&T
  • Loc-Aid
  • LocationLabs
  • Mixer Labs
  • Orange
  • Placecast Shop Alerts
  • Qualcomm
  • Rogers
  • SimpleGeo
  • Sprint
  • and much more...

For more information visit




Research and Markets
Laura Wood, Senior Manager,
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