Applanix and ITRES Announce OEM Supply Agreement

RICHMOND HILL, ON & CALGARY, AB, CANADA— November 30, 2010 — Applanix Corporation, a wholly owned subsidiary of Trimble and developer and manufacturer of advanced products and solutions for mobile mapping and positioning, and ITRES Research Limited, a leader in the commercial airborne remote sensing industry with high-performance hyperspectral and thermal airborne mapping imagers, announced today they have entered into an OEM supply agreement.
Under the agreement, Applanix will supply the POS AVTM and POSTrackTM products for integration with ITRES optical imaging systems.

"This agreement is the culmination of our long-standing relationship with ITRES, who has been offering and integrating Applanix POS AV for over 10 years now. We are pleased that ITRES recognizes the unique value of our technology and plans to use both POS AV and POSTrack to add value to its systems globally,” said Applanix President Steven Woolven.

“Applanix’ precision GNSS plus inertial technology is an excellent complement to our high performance systems. Applanix POS AV mirrors the precision and performance of our own airborne hyperspectral and thermal imagers,” said Doug Davison, President and CEO of ITRES.

ITRES optical imaging systems operate throughout the electromagnetic spectrum which includes the visible-near infrared (VNIR), shortwave infrared (SWIR), midwave infrared (MWIR) and longwave thermal infrared (LWIR). They use custom designed and high-grade sensor arrays, advanced custom optics, and state-of-the-art noise suppression technology to provide the best possible imagery. ITRES mapping sensor systems are laser scanner-ready, fully calibrated, and can be applied to a vast assortment of applications including environmental assessment, water quality, forestry management, wetlands mapping, utility corridor mapping, geology and mineral characterizations, heat-loss and thermal anomaly mapping, emergency response, target detection and many more.

The Applanix POS AV consists of hardware and software specifically designed for direct georeferencing airborne sensor data, thereby improving the efficiency of data collection and the map production process. With integrated precision GNSS and inertial technology, POS AV is engineered for use with aerial cameras, imaging sensors, synthetic aperture radar, and laser scanning technology. POS AV includes features such as in-air initialization, leveling of stabilized mounts, automatic drift correction, GNSS position translation using encoder data from stabilized mounts, and the generation of Exterior Orientation of each image for the mapping process.

The Applanix POSTrack is a flight management system for airborne cameras with integrated POS AV, delivering high levels of direct georeferencing accuracy and efficiency for airborne mapping sensors, as well as real-time sensor control and pilot guidance. Flight management features include mission planning, automatic stabilized mount control, and automatic camera triggering at pre-planned intervals. The POSPac Mobile Mapping Suite (MMS) software, featuring the Applanix IN-Fusion™ technology and SmartBase™ module, can also be integrated with POSTrack. POSPac MMS enables airborne missions to be flown with higher reliability and in less time.

Learn more about Applanix at and ITRES Research Limited at


Applanix, a Trimble Company (NASDAQ: TRMB), develops, manufactures, sells and supports products and solutions for Mobile Mapping and Positioning. Applanix’ Position and Orientation Systems (POS) are used in a variety of applications, including road profiling, GIS data acquisition, aerial surveying and mapping, railroad track maintenance and seafloor mapping. Established in 1991, Applanix supports customers around the world with exceptional service.


ITRES is a pioneer in airborne hyperspectral remote imaging systems and solutions, offering sensor products, imaging services and third-party solutions to a variety of industries. ITRES is committed to leading the commercial airborne remote sensing industry through innovation and to provide the highest-performing hyperspectral and thermal airborne mapping imagers available anywhere, without compromise.


Andrew Stott
Marketing & Communications
Applanix Corporation
PH: (289) 695-6019

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