CellGuide and ApusOne Team-Up to Bring to Market an Integrated Multimedia Android Based Location Platform

REHOVOT, Israel and SHANGHAI, January 4, 2011 — (PRNewswire) — CellGuide, a leading host based GNSS solution provider, and ApusOne, an emerging leading provider of low power multimedia platform ICs, today announce a cooperation to bring to market Android based location platform combining CellGuide's ACLYS single die GPS solution and the ApusOne MAP200 Multimedia mobile processor.

The combination of the multimedia MAP200 and the ACLYS GPS offers an unbeatable price performance solution. Both IC's offer low power without compromising high performance. The multimedia application processor is targeted for use within mobile tablets, portable media players, and car infotainment systems. It delivers HD 1080p quality video decoder, to mobile devices without video format limitation. CellGuide's ACLYS augments this offering by bringing a highly-integrated GPS solution that provides superior price/performance and an enhanced user experience in a variety of location-based applications and scenarios. CellGuide's ACLYS GPS chip, and the associated host-based GPSense(TM) firmware, replace dedicated GPS silicon by leveraging mobile processors and other wireless components inside the mobile device to provide built-in multi beacon GPS functionality.

"Our MAP200 together with CellGuide's advance GPS location engine will enable manufacturers to implement their next generation Mobile Android devices at a competitive pricing for mass market adoption", said Dr. Zhao, CEO of ApusOne. "CellGuide has demonstrated a competitive end-to-end GPS and A-GPS solution, providing ApusOne a differentiating price/performance factor from its competitors".

"We are pleased to join forces with ApusOne", said Adina Shorr CEO of CellGuide. "The advanced MAP200 platform feature set will provide a competitive edge for our Tablet and Infotainment systems customers. The combined solution creates an advanced location platform which will help drive mass market adoption of these devices.

An evaluation and demo platform based on the current MAP100 and ACLYS is available for developers and ODMs.

    To learn more about CellGuide's complete line of GPS products, visit
www.cell-guide.com or email info@cell-guide.com.
    To learn more about ApusOne, visit 
www.apusone.com     About CellGuide

CellGuide Ltd. designs and manufactures high-performance, integrated GNSS solutions for mobile devices. CellGuide's product-lines of integrated IC and IP Core set a new price / performance standard compared to conventional GPS chips, making on-board GNSS possible for more mobile phones and consumer products than ever before.

About ApusOne

ApusOne is a fabless semiconductor company focus on next generation multimedia application processor. Our MAP100 and MAP200 are a low power, fully programmable, high performance multimedia application processor targeted for portable multimedia terminals including tablet PC, media phones, smart-book, PDA, MID, Telematics and Google TV box. It delivers full HD quality video to mobile devices without video format limitation.

    Media Contact:

    Lital Mamon
    CellGuide Ltd.
    Tel: +972-8-9365152

SOURCE CellGuide Ltd

CellGuide Ltd
Media Contact: Lital Mamon, CellGuide Ltd., Tel: +972-8-9365152
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