MapQuest Provides “Play-by-Play” Directions to Big-Game Goers

Sixth Winter Storm Sends Dallas-bound Drivers Into Alternative Travel Planning

DENVER — (BUSINESS WIRE) — February 2, 2011 — MapQuest, Inc., a wholly owned subsidiary of AOL Inc. (NYSE: AOL), has made travel-planning for the Big Game on Feb. 6 just a little bit more enjoyable with “Play-by-Play” directions on MapQuest.com that deliver football fanatics to their destination in a memorable way.

“Weather tends to have a ripple effect and can disrupt every aspect of a journey, which is why MapQuest’s goal has always been to provide options to would-be travelers,” said Ann Koerner, director, consumer products, MapQuest. “In this case, we felt it necessary to give a nod to the great get-togethers happening across the country for the Big Game.”

To experience “Play-by-Play,” visitors to Mapquest.com need only follow the below instructions:

  • First, under the flag drop-down menu in the top right corner, select “Play-by-Play” directions
  • Second, click on the directions icon
  • Lastly, enter starting and ending points

Play-by-Play includes a variety of football-inspired directions such as:

  • Instructional:
    • “Take the field, heading NORTH….”
    • “Flea-flicker reverse heading EAST…”
  • Helpful hints:
    • “If you reach 47th Street, you have overthrown the receiver and need to go back.”
  • Warnings:
    • “Watch out for the sideline wall.”
  • Arrival:
    • “Victory is yours!”

The majority of MapQuest directional inquiries are for trips less than 50 miles, so the “Play-by-Play” needed to be designed for every trip length. The feature is currently live on MapQuest.com and will be available through Monday, Feb. 7.

About MapQuest

MapQuest provides Internet, mobile, and business solutions delivering on the promise of helping people research and discover: where is it, how I get there and what’s nearby. MapQuest is one of the leading mapping brands online, offering maps and directions, and reaching more than 42.5 million users in December 2010, according to comScore Media Metrix. MapQuest’s mobile solutions are compatible with a variety of mobile devices, including iPhone and BlackBerry devices. MapQuest, Inc., a wholly owned subsidiary of AOL Inc., is based in Denver, Colo.



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