Bruchsal, February 08, 2011 - This month's map from GfK GeoMarketing features Germany´s 2010 distribution of single-person households. (Source: GfK GeoMarketing, GfK Demographics 2010).
The percentage of Germany's single-person households in 2010 was 39.5 percent - about the same as the preceding year. GfK GeoMarketing annually calculates the regional distribution of household types as part of its “GfK Demographics” study. One notable development in this year’s study is Regensburg’s emergence as Germany's new singles capital. With 55.8 percent of its population consisting of single-person households, Regensburg has a 1.5 percentage point lead over Berlin.
About the study
The "GfK Demographics" study examines socio-demographic factors and is calculated for a range of regional administrative levels. It provides information on Germany’s population and households according to household type (e.g., single- and multiple-person households, households with and without children, immigrant households, etc.), household age (i.e., age of household head), income level (divided into seven brackets) and architectural profile of the residence (e.g., single-, two-family accommodation, etc.).
Marketing and sales divisions use the GfK Demographics dataset to more effectively locate target groups. The data reveal, among other things, the most favorable areas in which to advertise certain products. GfK Demographics 2010 can be obtained from GfK GeoMarketing for all of Germany's urban and rural districts, municipalities, postcodes, streets and 2.5 million street segments.
More results from the GfK Demographics 2011 study for Germany can be found here.
Download the map in high-resolution *.tif format (21 x 14.8 cm) here (approx. 2 MB).
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.
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GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.
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