Telmap Enables Mobile Operators to Offer Free Location-Based Services to Subscribers

Telmap offers a new business value proposition and perspective on local search, mapping and navigation for mobile consumers, supported by NAVTEQ location content

LONDON, 7 March, 2011 – Telmap, pioneers in mobile location-based services, today announces the availability of a new business package which enables mobile operators to bundle local search, mapping and turn by turn navigation into customer subscriptions. It has been developed in relationship with NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world.

The deal offers significant benefits to both operators and consumers. As location based services and navigation are clear value adds to mobile subscribers with GPS-enabled devices, this offer presents the opportunity for mobile operators to significantly increase customer loyalty and reduce churn on all mobile tariffs by offering Telmap location-based services for free to consumers.  Usage can be driven by a broader use of the search, mapping and navigation features by a larger reach of consumers.

Those mobile operators who commit to the introduction of location-based services across their entire customer bases, will benefit from a heavily discounted rate from Telmap for the basic local search, mapping and navigation features – making it viable to include it free to consumers in all their GPS-enabled handsets.

In addition, new revenue streams can be generated by offering consumers additional premium services such as traffic information, speed cameras, micro payments, fuel prices and city guides. Further opportunities include leveraging location based advertising which enables advertisers and local brands to deliver highly-targeted, very relevant and actionable offers to consumers. Special offers, coupons and vouchers can be linked to outlets nearby and consumers guided in one click to the retail location thanks to the Telmap Mobile Location Companion.

“Telmap has been a valuable partner to mobile operators for many years and with this new package, we are confident that they will now be in a great position to better compete in, master and ultimately win a significant share in the location-based services marketplace”, said Oren Nissim, Telmap CEO.

“NAVTEQ’s objective is to allow more and more people to benefit from our cutting edge location aware content and services by supporting our industry customers,” added Bruno Bourguet, Senior Vice President, NAVTEQ Sales EMEA. “This initiative with Telmap and mobile operators will enable tens of millions of consumers to benefit from our range of products.”



Read the complete story ...


Review Article Be the first to review this article

Harris

Featured Video
Jobs
Geographical Information System (GIS) Analyst for State of South Dakota at Pierre, South Dakota
Geographic Information System (GIS) Analyst for SHRA at Sacramento, California
Water Quality Analyst for City of Arvada at Arvada, Colorado
GIS Analyst for Dekalb County at Decatur, Georgia
Field Sales Engineer - Instruments and Valves for Miller Mechanical Specialties at Mendota Heights, Minnesota
Mechanical Engineer with Mobile Equipment Experience for Specsys inc at Montevideo, Minnesota
Upcoming Events
International LiDAR Mapping Forum 2019 at Hyatt Regency Denver Colorado Convention Center, 650 15th Street Denver CO - Jan 28 - 30, 2019
Defence Geospatial Intelligence (DGI) 2019 at Royal Lancaster London London United Kingdom - Jan 28 - 30, 2019
DistribuTECH 2019 at Ernest N. Morial Convention Center New Orleans LA - Feb 5 - 7, 2019
ArcGIS: Introduction at Environmental and Natural Resource Building New Brunswick NJ - Feb 7 - 28, 2019
University of Denver GIS Masters Degree Online



Internet Business Systems © 2019 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise