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March 22nd Webcast - SWOT, PEST, and More: Market Segmentation Tools for Faculty and Students

SCHEDULED EVENT DATE: Tuesday, March 22, 2011– 12:00 PM EDT – 60 minutes 

Register for the webinar


It’s a challenging job market out there. Business school faculty need GIS and market segmentation tools to give their students real-world experience solving critical business problems. 

Academic libraries can now make these tools available to students and faculty for use on a range of business, planning, sociology, public administration, and health policy projects including PEST and SWOT analyses—without the need for GIS training or expertise. 

Join our panel of experts to see how using BusinessDecision with Esri’s Tapestry Segmentation prepares students for the job market with real-world class projects. The projects have used market segmentation to recruit students, increase tourism and support a non-profit organization. 

The program will highlight: 
• How market segmentation data is used in the real world to solve business problems 
• How students and faculty use this data on projects that provide value to their institutions and communities 
• The role of academic libraries in providing this data to faculty and students 


Lisa Bogaty, Associate Professor of Business and Computer Technology, Pellissippi State Community College 

In addition to teaching E-Commerce/Marketing, Advertising and Finance courses, Lisa consults with the Small Business Development Center at Pellissippi State. She is a past recipient of the Gene Joyce Visionary Award which recognizes Pellissippi State employees who make positive differences in the community. She will share examples of students’ projects that relied on using GIS and market segmentation. 

Bill Kovack, Assistant Professor of Business, LaGrange College

Bill brings a senior management career of more than 30 years with companies such as Owens-Illinois, Georgia Pacific and Weyerhaeuser to his teaching a full range of management and marketing courses at LaGrange College. He will demonstrate how he uses market segmentation with students to give them the skills they need in today’s business world. 

Angela Lee, Esri Libraries & Museums Industry Manager

Angela has 15 years of experience coordinating Esri’s outreach and marketing activities to libraries, museums, and related educational organizations, acting as a liaison between Esri and these user communities. Currently, she is working to help these institutions enhance the educational experience, advance scientific research, provide better service, and operate more efficiently by leveraging the power of GIS. Esri is the world’s largest GIS software provider.


Marc Futterman, President and CEO, CIVICTechnologies 

Marc is one of the nation’s leading experts on conceptualizing the use of market segmentation as a tool to help public libraries deliver more effective services. His work to create user-friendly interfaces to market segmentation data has provided unparalleled access to to students, faculty and staff through academic libraries and to public library patrons. 

If you are not able to make the live webcast of SWOT, PEST, and More: Market Segmentation Tools for Faculty and Students, register now and you will get an email notification from Library Journal after the event when the webcast is archived and available for viewing at your convenience.


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