Oracle Offers Customers Access to On-Demand Geoservices From Urban Mapping

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 19, 2011 -- Urban Mapping, a leading provider of web services and on-demand data for interactive mapping applications, announced today an agreement that enables Oracle's products to include direct access to Urban Mapping's Mapfluence platform.

The ability to access Mapfluence, Urban Mapping's hosted mapping platform with on-demand data, will be integrated into Oracle Fusion Middleware's MapViewer feature. Oracle customers will be able to easily leverage Urban Mapping's expansive catalog of on-demand data across many industry segments. For more information, Oracle customers may visit www.urbanmapping.com/oracle.

"Oracle customers have an insatiable appetite for high-value content within their applications," said James Steiner, Oracle Vice President for Product Management. "Our relationship with Urban Mapping allows the Mapfluence platform to overlay thematic data, creating instant location intelligence, a critical component in our content strategy."

The Mapfluence on-demand data catalog is industry's most comprehensive, offering over 10,000 data variables across dozens of categories including demographics, firmographics, crime, educational performance, transportation infrastructure, environment and more. Urban Mapping maintains relationships with premium data providers and offers access to all Mapfluence on-demand data under one license, available in a software-as-a-service model.

Oracle Database 11g delivers the next generation of enterprise information management, helping customers tackle the demands of rapid data growth, changing environments, and the need to deliver higher quality of services while reducing and controlling IT costs. The location features in Oracle Database 11g and Oracle Spatial 11g enable Oracle to manage all data from traditional business information to XML and 3D spatial information and make it the ideal choice to power transaction processing, data warehousing and content management applications.

"As enterprise markets have shifted to become more nimble, Oracle Spatial customers have increasing need to analyze proprietary data with commercial-grade demographics, business analytics, transportation infrastructure, environmental and other data," said Ian White, Urban Mapping CEO. "Because Mapfluence offers lightweight web services, Oracle Spatial customers can leverage their IT investment with rapid deployment."

Urban Mapping is a Gold level member of Oracle PartnerNetwork.

About Urban Mapping
Urban Mapping, Inc (UMI) is a leading provider of geospatial data and technology services to simplify the development and deployment of online mapping and data visualization applications. With Mapfluence, UMI's flagship product, organizations can access an on-demand catalog of 10,000+ high-value variables to query, visualize and analyze data using maps, tables and charts. Since 2006, leading interactive publishers like Microsoft, MapQuest and Yahoo! as well as leading enterprises like CoStar Group, Tableau Software and CoreLogic have been utilizing Urban Mapping's geospatial data and technology. For more information, please visit us at www.urbanmapping.com.

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