Dell Unveils New Bing Maps Boulder Microsite

Dedicated Image Processing Site to Deliver World Class Efficiency

ROUND ROCK, Texas — (BUSINESS WIRE) — July 28, 2011 — Dell announced today its work with Bing Maps to create a dedicated imagery processing microsite to support Streetside, Bird’s Eye, aerial and satellite image types provided by Bing Maps. Dell’s Modular Data Centers combined with Mellanox InfiniBand networking were the building blocks of the new highly efficient microsite.

“Our goal was to push technological boundaries, to build a cost effective and efficient microsite,” said Brad Clark, Group Program Manager, Bing Maps Imagery Technologies (BITs), Microsoft Corp. “We ended-up with a no-frills high-performance microsite to deliver complicated geospatial applications that can in effect ‘quilt’ different pieces of imagery into a cohesive mosaic that everyone can access.”

The Bing Maps Boulder team set out to build a powerful, scalable microsite to support image processing for Bing Maps. The challenge was to design a modular outdoor solution that was optimized for power, space, network connectivity and workload performance. Dell’s Data Center Solutions (DCS) team worked in collaboration with Bing Maps’ engineers out of Boulder and networking partner Mellanox to deliver on Microsoft’s vision.

The Bing Maps microsite uses Dell’s innovative cooling, which uses free-air with evaporative cooling technology to help deliver world-class efficiency and could achieve Power Usage Effectiveness (PUE) as low as 1.03. PUE is a measure of how efficiently a microsite uses its power; specifically, how much of the power is actually used by the computing equipment (in contrast to cooling and other overhead).

“In working with Microsoft, we’ve been able to produce a highly innovative and cost effective microsite to house their world class imagery offerings,” said Roy Guillen, vice president and general manager, Data Center Solutions Group, Dell. “We saw an opportunity to push the envelope and we’ll be using this experience to continually drive even more efficiency for our customers.”

“Mellanox is proud to work with Dell and Microsoft to help build the new Bing Maps computing site,” said Eyal Waldman, chairman, president and CEO of Mellanox Technologies. “Bing Maps takes advantage of Mellanox’s end-to-end InfiniBand performance, economics, and ease-of-use to deliver high efficiency. We look forward to helping other business customers realize the benefits of our interconnect technologies in more Web 2.0 applications.”

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