Tele Atlas Closes Two Year Deal With Italian LBS Provider UbiEst

Tele Atlas High Quality Maps and Location Content Powers Range of UbiEst Location-Based Services and Applications

GENT, Belgium & TREVISO, Italy — (BUSINESS WIRE) — April 11, 2010 — Tele Atlas, the world leader in high quality digital maps and dynamic content, and UbiEst, an Italian provider of location solutions, announced today an two-year agreement under which Tele Atlas will supply digital maps and location based content for UbiEst’s complete portfolio of products and services for business and consumer markets.

Through the agreement UbiEst online maps, navigation tools, location-based and geo-marketing services, internet accessibility and mobile connections for businesses and consumers will leverage Tele Atlas maps and location content. The company’s mapping services help customers in terms of location, routing and proximity of geographic assets, road navigation market and positioning benchmarking.

Nicola De Mattia, Chief Executive Officer at UbiEst stated, “We have chosen Tele Atlas over competing maps because of the company’s track record of innovation and dedication to creating the best maps and content.”

UbiEst’s most popular products are UbiSafe® and UbiNav. A new generation of GPS tracking device, UbiSafe allows people to follow, in real time, the movements of children, pets, stolen vehicles, or anything else important to them. Using the web interface on a PC or mobile phone, the tracker can locate people or items at any time, view the exact location on a map, trace movements and send SMS alarms if something unexpected happens. UbiNav is UbiEst’s application for mobile navigation and mapping that transforms GPS-equipped smartphones into complete GPS navigators with maps and voice prompts. The product was successfully launched in January.

Peter van der Fluit, Senior Vice President of Tele Atlas said, “We’re happy to be able to start a new relationship with such an important customer and are delighted that our highly accurate maps and content will now form the strongest foundation for UbiEst’s most important products.”

About Tele Atlas
Tele Atlas is the licensing business unit of TomTom N.V. (AEX: TOM2), the world’s leading provider of location and navigation solutions. Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation, location-based services (LBS) and enterprises. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. Tele Atlas maps rate highest in terms of quality and reliability in certified tests. They are updated daily with the insight of a community of millions of GPS system users worldwide, who along with the company’s unmatched network of sources help to track and validate changes in real time. For more information, visit Follow Tele Atlas on Twitter at or become a fan at

About UbiEst

UbiEst S.p.A. provides location solutions: interactive maps, navigation, location based services and geodemographic market analysis (geomarketing) on internet and mobile connections for business and consumer markets. More information:

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.


Tele Atlas
Sandra Van Hauwaert
+32 497 25 18 16
Email Contact
Brina Francavilla
UbiEst S.p.A.
+39 0422 210 194
Email Contact
TomTom NV
Richard Piekaar
+31 (0)20 7 575 119
Email Contact

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