New GeoIQ Connect(TM) Fuses Social, Mobile and Enterprise Data to Spark Smart Business Decisions

SAN FRANCISCO, CA -- (MARKET WIRE) -- Apr 04, 2011 -- (Data 2.0 Conference) -- GeoIQ today released GeoIQ Connect™, the first geospatial product connecting an enterprise's internal data with external data stored in the cloud. Fusing multiple data sources into one interface, GeoIQ Connect simplifies the way businesses access, analyze and visualize geospatial data, allowing them to gain a better understanding of what is impacting the bottom line.

GeoIQ Connect is the first and only geospatial product that connects to both traditional relational databases like Oracle and mySQL, and multiple NoSQL object stores like HBase and MongoDB for geospatial visualization and analysis.

The explosion of social networks, mobile applications, location-based services and government open data initiatives has led to loads of valuable data existing in the cloud. Harnessing this information, pairing it with enterprise data and turning it into actionable intelligence gives enterprises a real market advantage.

For example, brand marketers use GeoIQ Connect to merge weather data, US Census demographic data, data purchased from Nielsen and sales data to help determine whether declining sales in a particular area were caused by an ineffective marketing campaign or by weather conditions. GeoIQ Connect is already being used by Appcelerator to process the terabytes of geospatial data coming from over 20 million mobile devices.

"Data is everywhere. Smart companies act as market sensors, tapping their mobile and social networks to gain valuable information and gain competitive advantage," said Sean Gorman, founder and president of GeoIQ. "GeoIQ Connect provides the linchpin to marry emerging data sources with trusted indicators, allowing enterprises to track new customer channels that impact the bottom line."

Data emitted from mobile devices and social networks is inherently big and many organizations have reverted to using NoSQL object stores and hiring data scientists to analyze their data. Now, in just a few clicks, the analyst can perform this analysis independently in an intuitive user interface.

GeoIQ Connect also allows organizations to use their existing IT investments and trusted, high-end data stores, since it supports traditional relational databases Oracle (Spatial & Non-spatial), PostgreSQL & PostGIS, MySQL as well as NoSQL object stores HBase, Hadoop and MongoDB. Support for Riak, Cassandra and Microsoft SQLServer are in development.

About GeoIQ
GeoIQ fuses social, mobile and location services (SoMoLo) data with enterprise data to fully assess the impact of location and new media campaigns on the bottom line. Open architecture, beautiful visualization and powerful analytics make GeoIQ the location engine of choice for thousands of enterprises, marketers and retailers.


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Media Contacts
LaunchSquad for GeoIQ
Mike Farber or Chantal LeBoulch 
geoiq (at) launchsquad (dot) com

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