Fira Barcelona Selects Pole Star To BringGeolocationServicesToTradeshow Visitors in Gran Via Barcelona
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Fira Barcelona Selects Pole Star To BringGeolocationServicesToTradeshow Visitors in Gran Via Barcelona

Palo Alto, Calif., February 24 2014 – Pole Star, the pioneer and world leader of indoor location solutions, is proud to announce that Fira Barcelona – one of Europe’s most important trade fair institution– selected its NAO Campus solution to provide real-time indoor and outdoor location servicestothe tradeshows hostedin 2014 at the Gran Via Barcelona convention center.

Pole Star’s geolocation service covers both indoor and outdoor areas and will be embedded in the mobile applications (iOS and Android) made available during the tradeshow events, through Location-Based services developed by Fira Barcelona.

These services help visitors quickly find their way, know the travel time needed to reach their selected point of interest and navigate around more than 2.6 million square feet of exhibit space.

For the successful on-site deployment in Barcelona, Pole Star teamed up with local partner and mobility specialist Air-Fi. Pole Star geolocation technologies are on display at the company’s booth in Hall 8.1 – Stand 8.1D41 (App Planet Hall).

“Fira’s decision to select NAO Campus to power the geolocation services of the tradeshows they host year-round is a definitive recognition of Pole Star’s achievements, both in terms of technology and deployment. Our geolocation solution works perfectly in very complex environments such as tradeshows, as we proved it over the past 6 years,” said Christian Carle, the CEO of Pole Star. “Today, we are also introducing to our partners and customers additional functionalities, including analytics andproximity detection using NAO Bluespots (Pole Star’s Bluetooth Low Energy beacon), with over 2,000 units already deployed in 2013 at customers in Europe and the US, creating new sources of revenue.”

NAO Campus®usesa combination of different wireless technologies to determine avisitor’s exact location, including Wi-Fi signals, Bluetooth Low Energy 4.0 beacons, GPS (for seamless indoor/outdoor transitions), in addition to the smartphone’s movement sensors.

A hybrid approach that significantly lowers the cost of deployment –drastically reducing the required network infrastructure - while achieving stellar performance.

While inside the Gran Via Barcelona convention center, visitors will be automatically guided to their destination, based on their areas of interests, exhibitors, conference sessions, transport etc. … The indoor location engine will suggest on the interactive map several itineraries and their travel times.

The app will also provide a seamless indoor/outdoor transition, guiding visitors to the closest public transport option, with an estimate of the waiting times.

To learn more about the Indoor Location deployment at the Fira, visit Pole Star in the App Planet Hall (Hall 8.1 – Stand 8.1D41) at the International Mobile World Congress 2014,from February 24th-26thin Barcelona, Spain, or on the Web at

About Pole Star

Pole Star, founded in 2002 and based in Europe and the United States, is the pioneer and world leader in indoor location. Pole Star mission is to deliver high performance and complete range of indoor location services to venue owners and mobile solution providers to improve customer relationships and average revenue per visitor. Covering over 7 million square meters of indoor areas in more than 23 countries, Pole Star has already an impressive customer portfolio along with a trusted partner networkthat have been trained to support and integrate the NAO Campus ® technology in their global offerings, which can now be done quickly and affordably using Pole Star’s patented and revolutionary Cloud-based indoor location service.This year, Pole Star still innovates in bringingbehavioral analytics and proxy sensing technology, through its BLE 4.0 beacons (NAO BlueSpots) and deployment tool suite. This complete range of indoor location solutions revolutionizes relationships between venue owners, retailers and customers allowing them to interact at each point during their visit.

To schedule a press meeting at the Mobile World Congress with Pole Star CEO Christian Carle or a representative of the Fira Barcelona, please contact MaiwennRegnault (US) or Marion Avranche (Europe).


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Marion Avranche
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